1,657 words

Institutional racism and wage disparities in organizational settings

Whites and especially men have definitely benefited from slavery and discrimination because racism has become institutionalized. Many people do not realize that are receiving special treatment but the data clearly states that they do on racial grounds.

~9 min read

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1,317 words

Competitive advantage and strategic partnerships for new healthcare companies

When launching a new product, the emergent company in the case study must first identify product strengths and weaknesses; evaluate competitive strengths and weaknesses; and focus on competitive strengths and weaknesses to leverage these factors to its advantage.

~7 min read

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1,340 words

Social and psychological influences on the My Lai massacre

Lai massacre that occurred in March 1968 and led by Lieutenant William L. Calley took the lives of more than 500 Vietnamese civilians, including elderly men as well as women and children.

~7 min read

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1,196 words

Coca-Cola's failed Dasani water launch in the UK

The history of Coca-Cola started in 1886 when Dr. John S. Pemberton, a pharmacist from Atlanta, created a drink with a distinct taste, which could be purchased at the soda fountains.

~6 min read

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1,754 words

Self-assessment and trait leadership in personal development planning

Leadership development plan is an important step towards becoming a better leader, proving a self-assessment and then a pathway to becoming a better leader (Craig et al., 2015).

~9 min read

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2,330 words

Controversial advertising campaigns: Dolce Gabbana, CONAC, and Sisley

The advertisement in this controversial case aimed to actually cause some sort of stir by having models pose in proactive poses. These marketing techniques are directed at young women aged 16- 35 and fashion conscious men who are seeking to say in step with the current fashions of the day.

~12 min read

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2,156 words

Classical social theory and Donald Trump's 2016 presidential rise

Alan Rappeport's article for the New York Times on December 30, 2015, entitled "Looking Back at Donald Trump's 2015," puts emphasis on the improbability.

~11 min read

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1,521 words

Marketing South University's online BBA program

South University's Online BBA Program seeks to equip students with the knowledge as well as skill set they require to succeed in business related careers -- particularly those at the entry level.

~8 min read

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1,601 words

Team Ferris's CAPSIM performance and strategy challenges

Team Ferris has not been overly successful thus far in our work, as reflecting in our current operating statistics. We have a negative return on sales, return on assets, return on equity and free cash flow, indicating that at present our company is not profitable.

~9 min read

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1,266 words

Contingency leadership theory in healthcare settings

Address what role you feel a health care leader should play, what leadership theory they should follow, and why leaders should follow that theory.

~7 min read

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