Jones Blair Company Factual Summary Jones Blair

Jones Blair Company

Factual summary

Jones Blair Company is a privately owned organization that produces and distributes architectural paint. It renders most of its services to southwestern parts of America. More than fifty counties in Texas, Louisiana, Oklahoma, and New Mexico form the base where the company markets its sundry items and the paint.

The company's headquarters is at Dallas, Texas where most of its business activities are conducted. The company sells top architectural paint in terms of quality together with other accessories at the highest market price. The company is also involved in distributing original equipment manufacturing materials in the whole of United States of America and worldwide. Over the years, although the company's sales increased, the volumes remained constant.

Jones Blair Company is also facing various problems; however, it has strived to maintain its profit margin together with its overall growth. This has been achieved through the improvements of its sales volume in a more mature market than they have always done initially. Therefore, the company has to decide on which market to capture and improve their market share and its brand.

Case problem

Jones Blair Company being a small organization producing paints in southwestern parts of United States can sell its products to domestic and international markets. Because of the company's increased annual sales, their sales volume has stagnated due to the high costs in their products' research and development. Evidently, this has made the company have fears of encountering some price plateau in its products as it seeks to remain competitive in the industry.

Jones Blair has to make significant decisions on how and where to market its architectural products besides the southern parts of America. In order to ensure that this problem is minimized, the company employs a number of sales representatives who manage its stock and other customer expectations in all its retail outlets. About five percent of the company's net earnings from sales are used in advertising, and this includes newspaper advertising and seasonal retail distribution. The other advertising budget is spent on corporate brand advertising, regional magazines, company's website, and other advertising costs of production.

Alternative solutions

Jones Blair as an organization has instituted some alternative measures in order to solve some of the marketing problems that it faces. First, an additional $350 is used in corporate advertising. This amount can be used to improve on customer's awareness on the company most of it being spent on television; its target being the Dallas Fort Worth area. The company's brand image is more salient; it can only be improved by enhancing advertisement techniques so that potential clients get enough information about the products in question.

Secondly, the company could minimize its products cost by twenty percent since their prices are extremely high. This is due to its products' high quality and stable performance. Through cost-cutting measures, the company will remain competitive while pricing its products in the market.

Thirdly, the company could hire more sales representatives who would help in focusing on new and upcoming markets. The markets would help new countries, states, and cities to recognize Jones Blair and the products it offers. Finally, the company could do nothing but maintain its status quo. In this case, since Jones Blair has always made its profits despite the rising problems each year, they should maintain their marketing objectives and leave it at that. By just controlling its costs and watching their price margins, Jones Blair has done a commendable job.

All the solutions above have their advantages that guarantee some growth. For instance, by advertising, the company's prices are known since more awareness is created; awareness is a critical factor in consumer decisions relating to purchasing. On the other hand, minimizing the costs will enable the company to sell more products since it will compete with other competitors favorably.

Hiring extra sales representatives will attract additional clients who will bring new opportunities to the company through their own word of mouth. Additionally, hiring them does not cost the organization a significant amount of money. Finally, retaining their status quo does not cost the company any amount of money to maintain their current objectives. Evidently, there is no need for it to change when it is making enough profit.