Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … Health Campaigns in Thailand
Today, Thailand is a Southeast Asia nation of 68 million people, most of whom are Buddhists (93.6%) who enjoy a strong free market economy, a modern infrastructure and an enviable average life expectancy of 74.5 years (Thailand, 2016). Nevertheless, Thailand is also ranked 15th in the world the prevalence of AIDS, and there were 18,400 AIDS-related deaths in 2014 (Thailand, 2016). Although this rate is a significant decrease from the 55,000 AIDS-related deaths experienced in 2001, Thailand still faces a serious AIDS problem that defies easy solutions given the country's high levels of sex workers and human trafficking (Kobutani & Engstrom, 2009). To help address this serious public health issue, this paper proposes a slogan and associated health message for use in the development of an AIDS health campaign in Thailand together with supporting rationale and an explanation concerning the factors and considerations that most influenced this slogan and message. Finally, a description of proposed health campaign communication channels, the rationale in support of their selection and potential barriers is followed by a summary of the research and important findings about this timely health campaign in the conclusion.
Slogan and health message for use in the development of a health campaign and supporting rationale
The following brief slogan...
Get free condoms at your public health office."
This catchy slogan readily translates into Thai and is consistent with existing government AIDS programs as discussed below.
Explanation concerning the factors and considerations that most influenced the development of the slogan or health message
In response to the tens of thousands of AIDS-related deaths that were occurring each year, Thai public health authorities began distributing free condoms in the early 1990s, a practice that has helped to reduce, but not eliminate, the AIDS threat to Thai citizens in general and sex workers in particular (Treerutkuarkul, 2010). Following a spike in AIDS infection, the Thai government restarted the free condom distribution program (Treerutkuarkul, 2010).
Description of the health campaign communication channels, rationale and potential barriers
There are several cost-effective communication channels available for this health campaign, but perhaps the optimal approach would be to enlist the assistance of…
References
Kubotani, T. & Engstrom, D. (2009, December). The roles of Buddhist temples in the treatment of HIV / AIDS in Thailand. Journal of Sociology & Social Welfare, 32(4), 5-7.
Thailand. (2016). CIA world factsbook. Retrieved from https://www.cia.gov/library/publications / the-world-factbook/geos/th.html.
Treerutkuarkul, A. (2010, June). Thailand's new condom crusade: Thailand's first free condom campaign in the early nineties was so successful that it was widely copied. Bulletin of the World Health Organization, 88(6), 404-406..
Wichit Na Ranong, President of the Tourism Council of Thailand, said: "In a few months there will be a lot of social problems. We need more work for our people. We need the tourists to come back and spend their money, to restore people's livelihoods, otherwise we could be in trouble." As far as the accommodations and infrastructure are concerned the beaches on the West Coast of Phuket were the
S.) buy bottled water "because we believe it is healthier." Those beliefs are based on the fact that "Many consumers are willing to swallow the sales hype" but in reality "there is little evidence that bottled waters are substantially healthier to drink than ordinary tap water." If one is truly thinking "green" about food and drink, there are more things to consider with regards to drinking water than the decision between
Komisi Nasional Anti-Kekerasan Terhadap Perempuan - KNAKTP National Commission on Violence Against Women addresses policy reform at the national level, which may or may not prove to be effective in Cambodia, depending on officials leading government. (Organizations Addressing VAW, 2008) Findings from the survey reported by Knight (2006) stress that the challenge "to establish and implement a culture-sensitive standard of justice," is at times difficult. Forum Pemerhati Masalah Perempuan -
Although it is expected to die in Congress -- and President Bush has promised a veto if it does not -- a bill is currently circulating that would allow the FDA to control cigarette contents ("Reynolds American" 2008). If this bill were to pass, and the likelihood of it doing so is much greater with a Democratic congress and president, it could mean the perpetual death of the tobacco
Antenatal Education Systematic Review Antenatal education programms In pregnant women, how does group antenatal education compare to no antenatal education or individual antenatal education for improving outcomes of childbirth and parenting? In pregnant women, how does group antenatal education compare to no antenatal education or individual antenatal education for improving outcomes of childbirth and parenting? Antenatal education programs are key in improving maternal health all over the world. They have been widely embraced in