Products, Services, and Promotional Strategies offered by Black Diamond Equipment

¶ … Product/Services/Promotional Strategies offered by Black Diamond Equipment and My Web Page

MARKETING

Report on Product/Services/Promotional Strategies offered by Black Diamond Equipment

Black Diamond designs and manufactures a complete line of authentic, inspired, performance equipment for rock climbers, ice climbers, alpinists and backcountry and telemark skiers. Black Diamond's products are targeted toward those who are dedicated to the process of climbing and skiing. Especially Black Diamond likes to promote its products for young people who take pride and enjoy rock climbing, alpinism or backcountry skiing. Black Diamond also targets its products for kids to provide them equipments that are versatile and lightweight and can be used for mountaineering. Moreover, Black Diamond's captures a share of market because of its high level of expertise in manufacturing high quality devices and equipments that have made the experience of rock climbers and skiers enjoyable. Black and Diamond prides the quality of its products that can meet almost unique needs of climbers and skiers.

Black Diamond's products include carabiners, draws, locking carabiners, headlamps. In addition, Black diamond also manufactures safety equipments such as Camalots, Micro Camalots, hexes, wired hexentrixs, stoppers, micro stoppers, lost arrows, angles, bugaboos, knifeblades, talons, peckers and grappling hooks. Black Diamond makes kids harnesses, adustable leg harnesses, padded harnesses and lightweight mountaineering harnesses.

Black and Diamond has developed unique expertise in manufacturing ATC-XP, one of the most innovative belay/rappel devices anywhere. Black and Diamond also manufactures runners and slings as well as a nut tool and pulley for removing pro and lugging gear.

Black and Diamond's Sky Lounge also caters the need of a great portaledge, including the daisy chain or etrier. It also handles various demands in areas such as Scarpa rock shoes, boots and ski boots for rock climbing, backcountry skiing and alpinism. Black Diamond climbing ropes are manufactured for meeting several needs. Some of these ropes are dry ropes, dynamic ropes, static ropes (for hauling only), as well as webbing and cord. For alpinism and ice climbing, Black and Diamond offers ice axes like the Fusion, Cobra and Viper.

Black and Diamond's products are made of high quality. For example, it's boots for ice climbing are made by SCARPA, like the Alpha, Freney and the Inverno. Turbo Express Ice Screws are the fastest easiest-to-place ice screws the side of the Pleistocene. It also sells Gaiters and Gloves, and services a full line of both for climbing or skiing featuring materials such as Schoeller Dynamic, Gore-Tex, Dyersburg, Gore WindStopper, Diamond-Tek, Stretch Thinsulate, Polartec and Primaloft. Besides, Black and Diamond ensures that its packs come suited for climbing and skiing, whether used in climbing the big stone or humping gear to the base of the big stone. These packs come in various sizes: the Ice Pack, Snow Pack 2, Zippo Pack, Stone Pack, Touchstone Haul Bag, Slide Pack, Bullet Pack or Wingate Hip Pack. Black and Diamond also manufactures Bibler Tents, single wall tents for the hardcore. Its line of apparel includes climbing specific pants and shorts, killer t-shirts, everything you'd need for a day at the crag.

MY OWN WEB PAGE

My Catering Company will be a small business that will offer personalized catering services.

My Catering Company plans not only to provide on-to-one catering services, but also plans to meet the demands in wedding and other special occasions.

As a start-up company, I will target my products to families that want to receive one-to-one personal catering service. Customers can assign their wedding menu and other catering responsibilities to the company. My Catering Company will serve these special needs of the wedding and other occasions.

Most of the customers who want personalized catering are likely to be affluent, ages 18-38, and whose household income is likely to be $60,000 or more. The main customers of the company will be classified as following: Company Executives; Honeymooners & newly married couples; high-Income people; and small party buffs.

Therefore, My Catering Company will capitalize on these above stated target groups for taking advantage of opportunities and manage threats. Firm weaknesses in their start-up are common and include the problems of budget, competition, and lack of experience.

My Catering Company's team will strive to meet the seasonal catering needs of various parties, honey-mooners, and company executives. The company will use the Internet and WWW.fortargeting its customers. This is important as a start-up company, My Catering will get the advantages of cost reduction in the price of the services, as the company can serve large number of people from the same location with the Internet advertisement.

My Catering Company will also use TV advertisement and print advertisements. Both of these promotional channels provide the advantages as still a majority of people watches TV and they can become aware of My Catering Company. In addition, as a start-up company, it is important that I plan to advertise my products from doors to doors pamphlets. This kind of promotional strategy will show that My catering Company can meet the unique needs of individual families to serve them the menu of their choice (Kotler, 584).