Adolescent development and behavior

Adolescents & Advertising Media Messages

Examination of a Commercial

The advertisement chosen for examination in this brief study is Britney Spears Pepsi commercial in 2010, which was part of the advertising during the World Cup. The intended audience for the advertisement is the general audience and specifically male and female young people. The ad features Brittney Spears singing, drinking Pepsi, and volley a ball. Brittney appears beautiful and sexy in this commercial and gives the appearance that drinking Pepsi will make everyone athletic and sexy. This ad would be interpreted of course by each gender differently as the male gender would interpret the commercial to mean that drinking Pepsi would ensure that they attract sexy girls and females would view the commercial as appealing to them to drink Pepsi to ensure that they are hot and sexy like Brittney Spears. This ad is not accurate in its portrayal of body image because everyone does not have a figure like Britney Spears or the young men featured in the commercial. Furthermore, no one who plays sports will remain as cool looking with every hair and their makeup in perfect shape as was Brittney Spear's hair and makeup in the commercial. The ad is appealing to adolescents because of their perspective of what they would desire to look like and how they would view the opposite sex in terms of what they find appealing. The music would also be appealing to the adolescent age group.