Advertising Bcreative Is an Online Creative Boutique

Advertising bCreative is an online creative boutique that offers manufacturers and advertisers original designs and concepts, which can be licensed onto virtually any type of consumer product, merchandise or promotional medium (bCreative, Inc.). Since bCreative's concepts and designs are used to appeal to the consumer of the products and services of various manufacturers and advertisers, it can be said that the focus of the company's work is the end consumer. Indeed, this is evident by the fact that the firm's top selling licensed concepts and designs have been used in stationery products such as posters, calendars, and greeting cards; apparel items that include T-shirts and caps; gift products such as mugs, books, and puzzles; and novelty items ranging from key rings to magnets and bumper stickers.

The scope and size of BCreative's business is potentially huge for several reasons. One, the firm has chosen to specialize in the creation of concepts and designs in an area that is known to have high churn in order to continuously attract the consumer's attention with new messages. Thus, manufacturers and advertisers are constantly on the look out for good creative ideas with mass appeal. Two, typically the large, full-service advertising agency prefers to utilize its resources in the creation of advertising messages for mainline media such as television and print since it leads to higher visibility and revenues. Therefore, the only competition that bCreative is likely to face is from individual freelancers or other creative boutiques, which may be targeting the same market segment. Three, bCreative's business model, which uses a large online community of creative people on a royalty-sharing agreement, is likely to give the agency an advantage over its existing competitors. Four, judging from bCreative's success stories so far, which have been showcased on its Web site, chances are good that the agency will be able to succeed in building a good reputation, clientele and business base.

The basic service that bCreative offers is a virtual "marketplace for ideas," which brings together creators and buyers of original creative concepts and designs. This marketplace enables clients to conduct online searches on the bCreative Web site for concepts and designs that can add value to their products, merchandise or promotion material. Concepts and designs, which are selected by registered clients, are then licensed for use on their products and/or promotional material. The licensee pays bCreative a royalty based on the sales of the licensed products, which is split with the creative person who submitted the idea or design. In addition, bCreative also offers clients access to its pool of creative talent should they wish to commission work-to-brief projects for their other in-house needs. Finally, it can be said that bCreative offers a service to its pool of creative talent as well since the firm offers access to a list of reputed manufacturers that may otherwise not be available, and a chance for creative people to earn significant money through royalties (bCreative, Inc.).