..While older children and adults understand the inherent bias of advertising, younger children do not, and therefore tend to interpret commercial claims and appeals as accurate and truthful information," said psychologist Dale Kunkel, Ph.D., Professor of Communication at the University of California at Santa Barbara and senior author of the task force's scientific report. (Kunkel, et.al, 2004) (Nov 2004) "Advertising
The Lego ads, when seen by younger children who "do not understand persuasive intent in advertising," might feel as if the balance of the world really does hang in their hands -- and an older child might be confused by the overlapping techniques of advertising, which blur the lines between advertising with a persuasive ulterior motive to encourage consumption, and entertainment in the form of cartoons. This confusion might be another reason for the greater efficacy of movie and product tie-ins with children's advertising."(Briesch, Bridges, & Kim, 2004) This fact is seconded by J. Van Evra (2004) author of Television and Child Development, who stresses that young children are particularly vulnerable to the influence of commercial advertising, not only because they do not have the cognitive or judgmental capacity to evaluate advertising on a critical level, but because of the intensity in these undifferentiated ads on a level of saliency, as underlined in the current Lego campaign.
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Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent." Journal of Consumer Research. Vol. 27. Pp.69-83. Retrieved 6 Dec 2006 at http://www.journals.uchicago.edu/cgi-bin/resolve?id=doi:10.1086/314309&erFrom=8138845525183247928Guest
Exo-Force." (2006). Lego Official Website. Retrieved 6 Dec 2006 at www.exo-force.com
Kunkel, Dale, Brian Wilcox, Edward Palmer, Joanne Cantor, Peter Dowrick, & Susan
Linn, "Television Advertising Leads to Unhealthy Habits in Children." (2000). APA Task Force. Retrieved 6 Dec 2006 at http://www.apa.org/releases/childrenads.pdf
Parents." (2006). Lego Official Website. Retrieved 6 Dec 2006 at http://parents.lego.com/
Sells, Peter & Sierra Gonzalez. (2004) "Unit 16: Layout of Advertisements: Information value and salience." Retrieved 6 Dc 2006 at http://www.stanford.edu/class/linguist34/Unit_16/info_value.htm
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(Nov 2004) "Advertising
Marketing Mass marketing is differentiated from target marketing, in that the target customer is pretty much everybody. A firm that has a target market will either have all of its sales, or a significant portion of them, in an specific identifiable group. Thus, the product should span across race, gender, age and geography. Such a product's target market would be better understood in terms of who doesn't buy it than who
Also, viewers may perceive the negative advertising as an infringement upon their right to decide for themselves. Such a perception may result in reactance, a boomerang effect in which the individual reacts in a manner opposite to the persuader's intention. What these studies show, then, is that a candidate is never going to know how for sure how a negative ad may impact the voters. In the long run,
Here the marketer tries to project the product as an answer to these conflicts (Consumer Behavior: Chapter 3, 2010). With motivation having such a major influence on consumption patterns of the customer, there is a strong need to learn about it as part of marketing research. Qualitative methods of observation, focus groups and in-depth interview and analysis are often used to try and understand the hidden motives of a consumer.
CSE is capable of fine-tuning, improving or repairing solar panel systems as need be. The company is also capable of providing consulting services. There are many customers who do not fully understand how solar energy systems function and can benefit from the consulting function. Consulting will also act as a marketing tool, driving customers to our sales and installation business. In the early stages, the business is expected to be
" The analysis cited above continues to describe the ways in which corporate "life" (in the sense of how many different individuals and entities are vital to the running of a corporation in the current climate): Businesses today must be consumer, profit, and publicly oriented. Only a few years ago, the first two would have sufficed. But, in support of our dualistic argument regarding the marketing concept, that is -- creating exchanges
Com industry crash after the boom This is a paper examining some of the factors that caused the dot-com crash Many believe the root cause of the dot-com crash was over valuation of stock prices relative to the actual underlying value of the companies themselves. Stocks of Internet companies traded at Price-Earning ratios of higher then 30, buoyed by a speculative bubble. When reality set in for investors many realized that