And retailers today don't even need four walls. Electronic home shopping, interactive TV, and - as anyone over five years old knows - the Internet. The consumer can choose from virtually hundreds of options" (Witkin, Gary M. 1995). Lord and Taylor In order to reach target audiences, retailers use electronic devices such as the Internet. Lord and Taylor uses the Internet to advertise so that they can reach their targeted audience

Environment Scan The three companies chosen are Apple, Google and Starbucks. Apple has several strengths, including its design capabilities, high brand loyalty, vertical integration, distribution channels, brand recognition/reputation and a massive cash pile. There are few weaknesses for the company, although arguably stock market pressure to distribute its cash, which might harm the innovation it needs to thrive. There remain great opportunities for Apple to expand into new markets, to develop

However, this is not impossible. Clever and unique advertising campaigns can help to achieve this goal. Sora, K. Haley, E., and Gi-Yong Koo. (2009). Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising. Journal of Advertising, 38(3): 67-80. The authors discuss the role of consumers and how they respond to advertising for a particular product as opposed to how consumers respond to corporate

Not only are the campaigns coherent, but they also support each other and the essential key concepts, represented by the characteristics of the brand: social awareness and implication, innovation, the ability to do anything, the belief in people and their potential to achieve their dreams. The main weakness that the approach to PR and advertising is the repeated focus on the concepts of innovation and social responsibility without insisting

Advertising Agency Overview and Analysis: Crispin Porter & Bogusky Agency Uniqueness Crispin Porter & Bogusky (CP + B) is a fully-integrated advertising agency that currently employs over 1,000 "full-time, late-working, on timing, below-budgeting, overnight Fed-Exing, hard-charging, clutch-saving, coffee-chugging, pop-culture changing" marketing fanatics. In viewing this company description alone, one can begin to understand the extra "something" that CP + B strives to add to its agency dealings in order to adhere to

The first is on the 300M, a Bentley look-alike vehicle that has become a mid-size bestseller. The second is their perennial winning product line, the minivan, called the Town & Country. Including swivel seats and entertainment options are making the 2008 Town & Country even a topic of discussion with elementary school children. Ironically however Chrysler seems to not have the ability to solidify its branding, unique value proposition