Furthermore, if any established company is bouncing back or recovering from a scandal or bad press, advertising can be the beacon by which one regains one's footing. "In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip, punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy" (moneymailer.com). Advertising can divert the attention of consumer's from a recent recall of cars, or a comparable product malfunction, emphasizing the positive aspects of their products and brand image. In conclusion, today's marketplace isn't' just competitive, it's cutthroat....

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Keen, D. (2010, April 3). 10 benefits of advertising. Retrieved from Mademan.com: http://www.mademan.com/mm/10-benefits-advertising.html

Moneymailer.com. (n.d.). 10 Reasons to Advertise. Retrieved from Moneymailer.com: http://sites.moneymailer.com/mmdo/advertise.html