- Words: 2188
- Length: 6 Pages
- Topic: Transportation
- Paper #: 64824827
One-to-one marketing allows premium pricing as well as increased sales volume to particular unique micro markets. Studies show that as customer satisfaction and loyalty increases, consumers are less sensitive to price changes. Generally, they are willing to pay more for their preferred brand because they perceive some unique value that other alternatives do not provide (Giddens, 2002).
Long-haul international business travelers and short/medium-haul domestic business travelers are the customers that