Al-Maria
Almarai
Introduction to the Company
Almarai is the world's largest vertically integrated dairy corporation based in Kingdom of Saudi Arabia (KSA). It was founded in 1977 as a result of a partnership between Prince Sultan bin Mohammed bin Saudi Al Kabeer (from Saudi Arabia) and an agri-foods pioneer Alastair McGuckian (from Ireland). Almarai is headquartered in Riyadh. The major product categories of the company include dairy liquids (milk, laban, milkshakes, etc.), yoghurts & desserts (custard, caramel, sterilized cream, etc.), foods (butter, creams, cheese, Ghee, etc.), beverages (fruit juices), baked foods (burger bun, crispy sticks, sliced bread, puffs, biscuits, cakes, and wafers), poultry items (meat and eggs), and infant formula. Almarai owns some of the most famous brands of the region; including Alyoum, 7 DAYS, Almarai, L'usine, etc. (Almarai, 2013).
The vision of Almarai is to become the most preferred choice of the consumers and achieve market leadership through premium quality products and operations. Its mission is to enrich its consumers' lives with highly nutritious, delicious, fresh, and top...
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