¶ … ALDO SHOES' SOCIAL MEDIA STRATEGY
Business Communication Class
MEMORAUDUM
Analysis of the ALDO Shoes' Social Media Strategy
However, as Douglas Bensadoun, VP marketing and creative director has been quoted as saying, "fashion retailing is relentless, it's a beast that needs to constantly be fed" (Surridge, 2012). Research has identified many of the current best practices and innovative strategies that are being used in the industry and compiled the top three social media focal points that are suggest over the coming year. These mediums include:
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