Financial Health
Company Overview
Amazon is the world’s leading online retailer. The Seattle-based company started in 1994, selling mainly things like books and music, but it has expanded its products steadily since then. Today, Amazon is not only a retailer but also a media company, as they produce and market streaming content. They have long been an innovator in digital merchandising, and their techniques are widely-copied by competitors today. Amazon today is one of the world’s largest companies, with a vat product line. They compete against all other retailers – a consumer is often faced with a decision to go to a store to buy something, or buy it from Amazon, and this owes to their position as the default online retailer.
The following is a review of the past three years of Amazon’s financial statements. During this period, the company has extended its lead as the number one online retailer (BI Intelligence, 2017), and started to grow into other businesses, including building out its streaming content business. It has continued to build out its international presence, most recently adding Australia to its list of countries (Westbrook & Kaye, 2017).
Horizontal Analysis
Income Statement
2014
2015
%
2016
%
Revenue
88988
107006
120%
135987
153%
COGS
62572
71651
115%
88265
141%
Gross Income
26416
35355
134%
47722
181%
Other Expenses
26238
33122
126%
43536
166%
Operating Income
178
2233
1254%
4186
2352%
Non-Operating Expense
289
665
230%
294
102%
Net Income (loss)
-241
596
-247%
2371
-984%
Amazon’s horizontal income statement highlights the company’s growth over the past few years. It has seen revenues grow 53% in two years, but it’s costs have grown slower, helping the company to be more profitable from the gross income level on down. The result is that where in 2014 Amazon lost money, it made $2.3 billion in net income in 2016, mainly on the strength of having a lower cost of goods sold on its revenues in recent years than it had before.
Balance Sheet
2014
2015
%
2016
%
Cash
14557
15890
109%
19334
133%
Securities
2859
3918
137%
6647
232%
Inventories
8299
10243
123%
11461
138%
Accounts Receivable
5612
5654
101%
8339
149%
Current Assets
31327
35705
114%
45781
146%
Property & Equipment
16967
21838
129%
29114
172%
Total Long-Term Assets
23178
29042
125%
37621
162%
Total Assets
54505
64747
119%
83402
153%
Accounts Payable
16459
20397
124%
25309
154%
Total Current Liabilities
28089
33887
121%
43816
156%
Long-Term Debt
8265
8227
100%
7694
93%
Other LT liabilities
7410
9249
125%
12607
170%
Total Liabilities
43764
51363
117%
64117
147%
Shareholders\' Equity
10741
13384
125%
19285
180%
Total Liabilities & Equity
54505
64747
119%
83402
153%
A horizontal analysis of the company’s balance sheet highlights this growth. The company’s current assets have grown 46% in two years, and its total assets have grown 53% in that time – the same rate at which the revenues have grown. Worth noting is that the securities have grown, where inventories grew at a slower rate than the income in either sales or cost of goods sold. This indicates that Amazon is becoming more efficient in terms of its inventory turnover and cash conversion cycle, something that is probably a factor in it earning higher profits. Also worth noting from the balance sheet is that Amaonz’s long-term debt has actually declined. It is paying debt off, and not simply replacing it with more debt. In an environment where there was at least the threat of rising rates, this is a shrewd financial management policy. As a result, shareholders’ equity has grown more quickly than revenues, and more quickly than liabilities. This indicates that Amazon is improving its financial health.
Ratio Analyiss
Another form of financial statement analyais is the ratio analysis. One form of this is the liquidity ratios, which are the current ratio, quick ratio and cash ratio. These measure how well positioned the company is with respect to its coming liabilities in the next year – does it have the liquid assets on hand to pay those liabilities? For the past two years, where are Amazon’s liquidity ratios:
2015
2016
Current Ratio
1.05
1.04
Quick Ratio
0.75
0.78
Cash Ratio
0.47
0.44
The liquidity ratios for Amazon are quite healthy. First, the current ratio is above 1.0, which is sort of a benchmark level that indicates the liquid assets are greater than the current liabilities. It is worth noting that the other liquidity ratios break down this number further. First, the quick ratio takes out inventories. This matters because for a retailer, inventories sitting on the books may be things that are difficult to sell. In the case of a struggling retailer, the ability to sell goods in inventory is maybe not great, so it cannot be taken for granted that inventories can be sold to cover liabilities. Or, if nothing else, it might take longer to sell inventories – the quick ratio reflects the current assets that can be liquidated quickly, therefore excluding inventories. For Amazon, the quick ratio is healthy, and growing, as other categories of current assets are growing faster than inventories. The cash ratio is the measure of immediate financial health – Amazon’s cash ratio is quite healthy. Sometimes a downward trend in the cash ratio would be a red flag, but in the case of Amazon, its cash ratio is weaker because it has put some of its cash into short-term marketable securities. If the cash ratio is calculated using both cash and securities, it improved in 2016 from 0.58 to 0.59.
Recommendations
The decision of whether or not to invest in a company is quite a bit more complex than simply estimating whether the company has good financial health or not. For example, the multiple tells you how much growth is already priced into the company’s stock. So it is not fair to say whether Amazon is a good buy at this point in time, because that requires further analysis of the business, the current stock price, and that sort of thing.
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