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American Association of Advertising Agencies was founded in 1917 as national trade association in the United States that represents advertising agency business the American Association of Advertising Agencies, 2013a ()
The association is management-oriented, and it offers expertise, broad services, and information to its members in regards to advertising agency business. Its members contribute an approximate of 80% in the total advertising agencies revenue worldwide. Not all the larger multinational advertising agencies are members of the 4A, but their members have a billing of less than $10 million per year. Since it is a national trade association, it is bound by its own by-laws and constitution, which strengthen the association. The association has been credited with been one of the associations that helped in regulating advertising in the United States. The association has its headquarters in New York City.
Membership to the association is by election after interested members fill in application forms. Any advertising agency that is deemed to be unethical in conducting business is denied membership automatically. The association is represented in three regions Central, Western, and Eastern. It functions as a force for improving agency business standards and monitoring advertising practices. The association is the representative of the advertising agency business at the public service works of the advertising council. It also sponsors an educational foundation that offers grant and fellowship programs for graduate schools. AAAA operates as a group pension and insurance plan for its members. It also has a profit sharing plan...
This is done by counseling its members in matters of management and operation, by providing a collective experience of its members. The association also fosters professional development through encouragement of the highest business and creative standards. The association is also charged with attracting excellent people to the advertising agency business. This is done by providing grants to graduate schools. The association also issues awards to the best performing agencies, which encourages competition amongst its members while maintaining the association's standards and by-laws.
The association also regulates advertising in the United States thus, ensuring that all the advertising agencies adhere to the regulations in regards to advertising. Members are required to be ethical in all their dealings, which promotes ethics as failure to do this would result in membership termination. The association is also charged with providing advice and information regarding advertising to its members. The organization is required to work with the Federal government to assist in influencing public policy and resisting unfair regulations and legislations. The association conducts research regarding the effects of advertising on society and the economy. The results of these studies are provided to appropriate members and audiences.
Services
The association provides the following services to its members. Consultancy and advisory services regarding…
References
http://www.aaaa.org/about/association/Pages/default.aspxThe American Association of Advertising Agencies. (2013a). About the Association, from The American Association of Advertising Agencies. (2013b). Mission of the AAAA, from http://www.aaaa.org/about/association/Pages/mission.aspx
American Association of Advertising Agencies (AAAA) is a management-oriented business that provides a number of important services for its members. It was founded in 1917 and is actually the "national trade association" that is the most visible advocate for and representative of the advertising business in the United States. This paper delves into what the organization does, its mission, its services, and why it is important in the field of
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