Analysis of object-oriented programming concepts

¶ … object well-Designed everyday object: The Apple iMac

The Apple Corporation has distinguished itself as one of the most innovative computer companies in recent memory. Although some users praise the iMac for certain technological features that are inherently user-friendly, such as its imperviousness to viruses and its ease of use when going 'wireless,' those who are honest must admit that the first attraction of the iMac is its physical design. Computers, even the most technically literate would have to admit, were ugly -- before the iMac. The iMac in its tiniest laptop form or largest desktop incarnation is sleek, with soft, curving lines that make it look more like a makeup compact or a spaceship than an ordinary computer. It is designed for young people, as young people live in a world where working on a computer is more important to them than for previous generations. The iMac laptop is an accessory, something beautiful to carry to class as well as use for work. Apple technology can be customized in a variety of colors, and the color you choose naturally 'says' something about you, as a person. Your computer becomes a vehicle of self-expression on the outside as well as on the inside.

The iMac is also a triumph of branding. Unlike PCs, where it is difficult to tell the difference between a Dell and a Compaq on first glance, Macs are instantly recognizable. Being a Mac user in and of itself is a statement. Its edginess and uniqueness 'says' something about the user, when someone sees its owner carrying the device, or sees the iMac on a desk. The wide, beautiful screen with limited interference from the window display makes it look more like a picture than a computer. Both its keyboard and screen, in its desktop and laptop incarnation are whisper-thin, pared down to the barest essence. A clutter-free mind and a clutter-free workspace are all encouraged by the iMac. The lack of waste is evident even in terms of how the product is advertised. The website for the newest incarnation of the iMac proclaims: "The use of recyclable glass and aluminum makes iMac friendlier to the environment, too." The wireless keyboard makes for an even more seamless user experience, eliminating the need for cumbersome wires on the desk. The iMac allows for the free flow of ideas to the screen by eliminating almost every clumsy aspect of user interaction with technology -- the overall aesthetic is reduce, reduce, reduce.

The iMac has proven a triumph of marketing for Apple, and increased interest in purchasing iTunes iPods, and other Apple products. Because the product is so recognizably Apple, every time someone sees a Mac that looks 'cool,' they feel positive towards the distinctive Apple look and brand in general, not just towards the Macintosh. By creating an image for a computer, and not making a computer's design a static, faceless, and characterless object far less interesting than what flits across the screen, Apple has created an enthusiastic customer base. Although certain customers may use Microsoft Windows because it is such a ubiquitous system, the cut-and-dried image of Microsoft does not inspire fanatical fan loyalty, as do Macs. This loyal type of 'branding' is unique for a technology company. Most technology companies must rely upon pricing themselves low, but Apple can rely on consumer loyalty that transcends price -- it sells well even when it is not the lowest-priced computer on the market, and fans wait in line to buy new Apple products like the iPhone, despite the Apple product's high cost. Apple cultivates this fan loyalty through friendly service at its Apple stores all over the nation.