Integrated marketing communication strategy for Android tablet promotion

Andriod Tablet

Android Tablet Promotion

Android refers to a modern operating system designed specifically for touch screen smart mobile phones and tablet computers. Tablets are new designs of internet-enabled computers that work in a similar way to mobile smart phones.

Integrated marketing communication (IMC) mix for Android tablet

Advertising: It communicates the required message to a targeted audience via means including electronic (TV and radio) and internet. Advertising helps to describe the product features, availability and explains the reason why customers should have the tablet (Hackley, 2005).

Sales promotion: It stimulates the market demand for the product and increase awareness about the value of the product. It helps to coordinate promotional activities of advertising and public relations. It is conducted in various ways such as consumer sales promotion, trade sales promotion or retail sales promotion. It delivers information to targeted groups for a pre-determined period (Hackley, 2005).

Personal selling: it increases exposure of the product to potential buyers. It uses persuasion and effective communication ability to convince the buyers about the usefulness of the tablet.

Public relations: Its main objective is to convince the public to adopt the product. It relies on the management of information between an individual or organization and the public.

Direct marketing: This tackles customers directly through mobile communication, mails; fax, online, magazines or even face-to-face conversations. It provides information about customers' perception about the product. It collects useful data that can help to analyze the success of the product and other marketing strategies (Hackley, 2005).

The use of social media in marketing the product

Social media are fast, cheap and far-reaching way of advertising. Information in social media spreads fast and feed back is easy to obtain. It allows customers to interact and give opinions about the product. Social media offers a wide marketing ground through forums or discussion sites, emails, instant messaging applications weblogs and social blogs (Hackley, 2005). They provide useful and measurable data about, customers purchasing behaviors, trends and the brand activity.

Specifics' showing the firm is delivering value for the product's customers

Customers' response about the product shows they are getting value from the product. Sales have increased because of the promotional efforts. The product gets a positive reception from a high percentage of customers indicating the value obtained from the product. The product is efficient and cost saving. It is a mult-purpose gadget useful in a variety of ways and therefore a customer gets the value of the price. It is presentable and useful to different categories of people. It caters for a customer's needs depending with their desired intentions. The firm is delivering value to customers of the product because it meets their expectations. The many uses of the product and its suitability in various environments deliver value to its customers (Hackley, 2005).