Android Tablet General Marketing The objective of this study is to describe the cultural, social, personal and psychological factors that influence consumers on purchasing an Android Tablet. This work will also discuss which aspects of consumer behavior the product or service should emphasize in their marketing plan and why. Personal Use The personal reason to purchase an Android Tablet may include the ability to read E-books using the Android Tablet or the ability to

Android Tablet In the hands of a consumer, seeing a tablet computer was a rare experience, just a few years ago. A niche between personal computers and smartphones is filled by the tablet computers. In compare to typical smartphone, tablets tend to have faster processors. This paper will address a marketing plan for the Android tablet, with an appropriate positioning statement, its positioning in the market place, the image to be

Android Tablet The Ideos Android Tablet The Android tablet is one of the contemporary electronic products that enables interactivity and communication with ease and at an affordable price as compared to its competing brands offering the same product like the Apple tablets. The Android tablet is liked by many customers due to the versatility and the numerous applications that it gives. Many people who have positive evaluation of it also peg their

Consumer Market for the Android Tablet The objective of this study is to analyze the consumer market for the Android Tablet. In a March 2013 IDC Press Release it is reported that, there is prediction of a "surge of smaller, lower-priced devices in the tablet market." (2013, p.1) The Worldwide Quarterly Tablet Tracker is reported to have stated, "one in every two tablets shipped this quarter was below 8 inches

Andriod Tablet Android Tablet Promotion Android refers to a modern operating system designed specifically for touch screen smart mobile phones and tablet computers. Tablets are new designs of internet-enabled computers that work in a similar way to mobile smart phones. Integrated marketing communication (IMC) mix for Android tablet Advertising: It communicates the required message to a targeted audience via means including electronic (TV and radio) and internet. Advertising helps to describe the product features,

Tablets Take Their Place in the PC Market The invention of the personal computer (PC) has an impact on the technological progress of the world. The technology that came into force in the early 1980s began as bulky machines and has since evolved into light machines. Engineers have been trying to reshape and design personal computers to meet the needs of today's world. One has to realize that personal computers are