Android Tablet

Android Tablet In the hands of a consumer, seeing a tablet computer was a rare experience, just a few years ago. A niche between personal computers and smartphones is filled by the tablet computers. In compare to typical smartphone, tablets tend to have faster processors. This paper will address a marketing plan for the Android tablet, with an appropriate positioning statement, its positioning in the market place, the image to be constructed in the minds of non-customers and customers, its target market, and its discreet comparison with its competitors.

The Android Tablet From a tablet, one can launch application, play games, read electronic documents, surf the Web, listen to music and watch videos (Felker, 2011). Geared specifically for the tablet from factor, many companies are working hard to create content, services and application.When the latest high tech device is considered by the people, Android seems to be more than a word. Since the invention of the laptop, the Android tablets are the most appealing thing in the computer world (Griffey, 2012).

In compare to a piece of letter paper, these tablets are usually very small and thin. From many different manufacturers, on numerous devices one can find the Android operating system. It is difficult to sum up specifications of an android tablet due to its variety present in the market. A version of mobile operating system of Google is run by all android tablets.

This paper will address a marketing plan for the Android tablet, with an appropriate positioning statement, its positioning in the market place, the image to be constructed in the minds of non-customers and customers, its target market, and its discreet comparison with its competitors. Discussion The appropriate positioning statement for Android tablet will be "Improving every one's life and Leading the World with the Highest-Technology." In compare to other competitors, Android tablet will lead the world to a new age, provide the newest technology and change lifestyle of everyone.

Occupying the white hot center of converged entertainment market and personal computing is the main aim of the Android Tablet and for any competition it is a tough position to beat. To lure customers into a different market place is the best solution in such a situation. The white hot center is a market position where the attention of all the customers is focused.

Every step the seller makes is watched by everyone and it is essentially the prime spot of customer attention (Verhage, 2007).One white hot center is acquired by every market, like, in hotels is Marriot, in jewelry is Tiffany, and in sport shoes is Nike. I will highlight the fundamentals of marketing, i.e. promotion, place, product and price to reflect upon the market position of Android tablet. In the context of price, the product will generally be positioned as a premium product.

The premium pricing strategy will be used as without affecting the brand, it will help to generate large profits. In the context of product, no compromise will be done in performance or quality. To maintain product quality, bold decisions will be taken. The confidence and trust of the market will be built by the positioning of the product on quality. In the context of place, exclusive retail outlets will be settled up, and the product will move in the opposite direction in the era of Internet sales.

The stores will be located where it augurs well its premium image and in prime retail places. In the context of promotion, scarcity will be used as a promotion technique. In accordance to research, it has been observed that a full twelve percent more Hispanic and black smartphone users are the users of Android and the thirty eight percent of Android owners comprise of the owners of any race with a high school diploma.

For people with good jobs, innovators and wealthy people the product will position itself to be a lifestyle product. It will not be easily affordable but yet a desired product, and in the long-term this premium positioning will benefit the product. The price sensitive consumers are generally attracted by the smaller tablets due to their smaller size than the bigger ten-inch tablets and their low prices.

The first category of consumers will be the target market of the product and in compare to its competitors, like, Kindle Fire HD of Amazon and Nexus 7 of Google; its screen will be bigger (Karch, 2011). In compare to the competitors, many different applications will be offered by the product. While Google Play has far fewer dedicated to tablets, two hundred and seventy five thousand tablet applications will be provided by the product.

Conclusion The product has planned to be stayed in the white hot center by moving with the customer, influencing the customer to move.