Introduction  The objective of this study is to review an article titled “An Audience of One: Behaviorally Targeted Ads as Implied Social Labels”  (Summers, et al. 2016 p 156). The authors argue that firms have relied on targeting to communicate effectively with a group of consumers. Targeting is the segmentation that involves selection from a smaller group of people based on defined variables.  A common type of segmentation variables that firms

ANOVA Test The focus of this proposal is to use the analysis of variance (ANOVA) to test whether the video games influence behavior. There has been a general public concern on the risk factor of video games on the youth's behavior especially children under 18 years of age. Science Daily (2013) shows that video games are the risk factors to aggression and criminal behavior. Despite this assertion, there still a paucity

Statistical Analysis Reported in Two Journal Articles Research endeavors, albeit it clinical, empirical, descriptive, historical, or case study oriented, must at all times adhere to the rigors of effective or best-fit research practice. Without stringent controls placed on the area of investigation no research endeavor will advance any body of knowledge. To this end all research must be finely tuned and described as to intent or purpose, phenomenon to be

Unlike primary data that are time-consuming, the secondary data is less time consuming, and a research could collect secondary data to answer the research questions as well as achieving research objectives. Boslaug (2007) argues that the economy is the major advantage of secondary data. Since data have already been collected by another researcher, a researcher does not need to devote his/her resources to collect the data. More importantly, the

First of all only a scant few of these Veterans groups will acknowledge the "promise" of free health care; for the most part these groups will tout the benefits already promised by the Veterans Administration and assert that cuts in these benefits are the same a broken promise-or contractual breach in legal terms. The idea of the United States military making a "promise" or forging a legally binding agreement between

testing a hypothesis is to establish one. There should be a null hypothesis that the data can be used to test. Data acquisition is therefore the next step in testing the hypothesis. The data needs to relate directly to the hypothesis with a clear relationship that can be subjected to quantitative analysis. Quantitative analysis will then measure the relationship between the variables to determine whether or not the data