Running Head: BUSINESS PROCESSES OF APPLE INC.

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BUSINESS PROCESSES OF APPLE INC.

Business Processes of Apple Inc.

INTRODUCTION

Processes are at the core of how every business operates, and the greater understanding of what they are, how they function, and their impact. Whether employees are purchasing or onboarding orders, data should constantly move across the office in a specific order to get done. With this in place and mind, this is where mapping of business processes is introduced. Business Process Mapping (BPM) is a powerful technique that is highly utilized in visualizing the activities of a business by considering the relevant standards, responsibilities, and roles. Business process maps illustrate how inputs and steps are related to producing a service or an end product (Nwogugu, 2015). This includes when a workers leave is approved or when a specific product or good undergoes the packaging process.

Additionally, the BPM provides a visual way of understanding, analyzing, and improving on specific areas upon the current working method. This strategy utilizes flowcharts, charts, and symbols to answer questions like the tasks in the process? Who does each job? And when does each charge occur? Business process mapping is essential in any organization or business for them to run efficiently. Without a visual representation within the organization and predictable processes, company employees will be left to guess, and mistakes will emerge (Nwogugu, 2015). If a business doesnt process its activities through mapping, every individual and department is forced to create their assignment and sequence. This eventually causes blame, confusion, and chaos when the owners of the task are not assigned.

Various businesses in different industries such as advertisement, manufacturing, and retail set their other business processes to aid in achieving objectives and goals. This paper explores the BPM process through the eyes of the worlds leading tech firm, Apple Inc. Apple is an American multinational information technology company that deals with widespread products ranging from wearable devices, television products, computers, tablets, and their luxurious Apple iPhone (Barley et al., 2020). This international tech leader was a computer hardware and Software Company by Ronald Wayne, Steve Wozniak, Steve Jobs, and 1976. Since its inception, the firm has gradually developed other technological products by establishing a series of retail stores, which the company uses to provide a better purchasing experience for its customers (Nwogugu, 2015). When Apple designs new products and decides on the pricing of their products, they bear in mind the high competition in the tech industry and...

has its headquarters at 1 Apple Park Way Cupertino, in California, United States of America. Its products include iPhone, Macintosh, iPad, Home Pod, Apple TV, iPod, AirPods, Apple Pencil, and Apple Watch (Bergvall-Kreborn, & Howcroft, 2013). The company also has additional services offered worldwide. These services include iCloud, Apple Music, Apple Music 1, iTunes Store, Apple Pay, and App Store. Apple Inc. has created employment for about 147 000 people by employing them.

The companys target market emphasizes marketing its products and services to individuals with few varying characteristics. Apples primary target market is individuals in the upper and middle classes. This is primarily because this demographic group can afford their brands higher premium prices for its products (Aljafari, 2016). This group is ready to pay a little extra for the quality offered by Apple products. Moreover, they have the income to achieve this. The brand also targets individuals who enjoy and love music. Some of these products are all focused on the ease of downloading music and iTunes stores. Individuals who want music and would like to purchase, store, or share it are quickly...

…if the current vendors offer incorporated platform products and other services. Once the product has every competitive advantage, the company designs a prototype with relative sophistication and simplicity. These two principles are the main hall makers of the brand. Apple Inc. mainly outsources its products production to its subsidies in various countries across the world. This allows it to establish a fraction of the total production cost compared to Europe and the US. The final business process of the brand is a revisit of the products at consistent intervals involving factors such as costs.

FLOWCHART

Above is a process flowchart identifying how Apple Company comes up with features of a new product.

PROCESS SYNTHESIS

Apple Inc. is globally considered the most extensive and superior innovative firm in the world. Its innovation strategies involve tremendous and high-quality products and creative business ideas and models that drive its production. It has a base of loyal consumers who are significantly rewarded by delivering successive presents and terrific software in beautiful and sophisticated hardware. The company is also a great pioneer who ventures into new market spaces and creates new niches. For instance, it has created game-changing such as the iPad, iPhones, and iTunes. Its information leaders think along the lines of pipelines and platforms and are relentlessly pushing the innovation pace. The company also plays close detail on areas that require significant contribution by hiring individuals who desire to make the best in the world (Johnson et al., 2012). Also, it focuses on the innovative creation of beautiful products by creating innovative business models. This commitment is the companys culture. Its commitments and actions are coordinated and integrated to capitalize on its competencies, strengthen the competitive advantage, and value maximization. Securing strategic success means it becomes protective of its image and brand and invests wisely and adequately in…