The customers have often been left at dead-ends in the company's product strategy with only high-priced options left for moving into a next-generation product (Jonash, Koehler, Onassis, 2007). Suppliers have often been given inadequate information on new products, and if they are given new product designs, held to very stringent standards as to how they are used (Apple Investor Relations, 2011). Apple admits in its financial statements and filings with the SEC that their practices with regard to new product development and supply chain integration with Foxconn in China have been exceptionally tight, yet they content that is to maintain confidentiality of development practices (Apple Investor Relations, 2011). Foxconn has seen Apple iPhone prototypes stolen or lost with potential damage to the product leadership of the company as a result (Balfour, Culpan, 2010). Foxconn workers who were responsible for iPhone prototypes that had been stolen or lost have been known to commit suicide because the pressure on them is so great (Balfour, Culpan, 2010). Suppliers are the most critical link in the Apple value chain given how quickly they must translate product requirements into components that can be mass produced quickly and with little interruption to the new product development process. Being an Apple supplier may be one of the most difficult stakeholder roles there are in high technology today as a result of the pressure to produce with very little advance information (Balfour, Culpan, 2010).
External stakeholders including the communities the company operates in, business support groups, press and media, and the government agencies globally Apple must stay in compliance with all require a completely different series of strategies vs. internal stakeholders. Communities in the U.S. including state and local governments have information requirements, specifics of taxes and ordinances that need to be complied with, and continual updates on employment status as well. The needs of these communities and business support groups also center on new expansion and the opportunity to create new business growth from Apple's success as well. The press and media has long been an external stakeholder Apple has dealt with at arm's length, only providing the more important information to launch a product. Apple has also been very successful in using the press and media to launch new products...
The focus on managing the press and media needs to continue on how to make the most of their reach into the community without allowing the Apple brand to get too far out of control from a messaging standpoint. Multinational locations Apple operates in number well over three dozen countries and in each they must file their taxation status, ownership percentage by local investors and in some countries, even create a Corporate Social Responsibility plan that explains how they will give back to the local foreign community (Apple Investor Relations, 2011). All of these factors have made Apple more attuned to the unique needs and requirements of foreign governments and the communities they support as a result.
Apple has created one of the most unique and differentiated value chains in high technology today by concentrating on coordinating the many requirements of internal and external stakeholders into a consistent and highly effective strategy of innovation. As Apple continues to address the weaknesses, threats and challenges the company faces, they will continually rely on their stakeholders for greater support and insight. The ability of Apple to create highly effective ecosystems is proven in the financial performance of iTunes, which according to the company's latest financial statements has generated nearly 30% of all profits either directly or indirectly in the last two years (Apple Investor Relations, 2011). For Apple to continually protect its brand and grow its business, these types of ecosystems will need to continually be created and optimized to ensure all stakeholders have a chance to improve as the company continually does over time.
Ivan Abel. (2008). From technology imitation to market dominance: the case of iPod. Competitiveness Review, 18(3), 257.
Apple, Investor Relations (2011). Investor Relations. Retrieved May 16, 2011, from Apple Investor Relations and Filings with the SEC Web site: http://www.apple.com/investor/
Balfour, F., & Culpan, T.. (2010, September). The Man Who Makes Your iPhone. Business Week,1.
Robert E. Cole, Tsuyoshi Matsumiya. (2007). Too Much of a Good Thing? Quality as an Impediment to Innovation. California…
Apple Inc.'s Social Performance Apple is one of the most successful software and hardware companies in the world right now. It's range of products such as the iPhone, iPod, iTunes, iPad and laptops are popular the world over. The company is headquartered in Cupertino, CA and was founded by Stephen Wozniak and Steven Jobs. This report analyzes Apple Inc.'s social performance. Description of Apple Inc. Nature Apple is primarily a hardware company (Apple.com, 2014).
With their focus on moving from niche market to eventual cultural iconoclasm, Apple computers is on their way to supplanting the traditional technology powerhouses of the domestic computer industry. Externally, Apple is under consistent pressure from competitors to stay at the top of their market. Even though Apple has been the de facto winner within innovation and overall product quality, many other manufacturers are attempting to advance their own technology.
Apple Case Study Apple (NASDAQ:AAPL) is a global leader in the development, design, manufacturing and marketing of smartphones, tablets, media devices, personal computers, operating systems, services, peripherals and network solutions. As of December 2014 the company is operating in 16 nations, with 444 open Apple retail outlets (Apple Investor Relations, 2014). The company has 92,600 employees and generated $182B in revenue during their latest financial or fiscal year that ended September
Apple Inc. Forbe's Fortune Research Report on Apple Inc. Apple Inc. -- Introduction The Mission and Vision Statement of Apple Inc. Apple CEO -- Tim Cook SWOT Analysis of Apple Inc. Strengths Weaknesses Opportunities Threats The Four Functions of Management: Planning Leading Organizing Controlling Apple -- Sales for the Year 2008 & 2007 Comparison and Analysis Apple Inc. -- Introduction: Apple Inc. is an American Multinational Organization engaged in the manufacturing, marketing, and sales of personal computers, cell phones, music players, software, networking solutions, and computer accessories. It
Apple iPhone Company) In the achievement of competitive advantages, desired financial resources, and satisfaction of the consumers and employees, business entities need to focus on enhancing effectiveness and efficiency of their marketing strategy. This is because of the role and importance of marketing strategy in the achievement of market share while addressing the needs and preferences of the consumers. There are various marketing strategies adopted and implemented by unique organization
Apple Computer Analysis The business environment that is affected by the process of globalization determines companies to develop complex strategies. These strategies are intended to help companies improve their position on the market and increase their number of customers. Apple is one of the most successful companies on international level. However, this does not make it easier for the company to address the environmental factors in this business industry. Apple