¶ … Art and Science of Marketing
The discipline of Marketing has come a long way since the advent of the industrial age, a consumer driven society, and an increasingly competitive global economy. Indeed, environmental compulsions have perforce led to many a management guru and business strategist developing new business models and marketing formulas that hold out the promise of the holy grail to building sustainable competitive advantages and increasing market shares. However, while these business models and marketing formulas are extremely helpful in understanding the dynamics of marketing, the fact remains that ultimately it is the application of these models or formulas to any one given marketing context that determines the success or otherwise of a marketing strategy. In fact, it is extremely critical that the context itself is defined correctly before any attempt is made to apply known marketing principles. The preceding facts, thus, make it evident that marketing is much more of an art than a science since a great deal depends on the skill of the practitioner...
The primary reason for such marketing failures is usually because the marketing team has either been unable to anticipate the next move that competitors will make or identify consumer needs and motivations accurately. Indeed, it is largely these two facts that make it so difficult to define the market context, which the marketing strategy necessarily needs to address: "Advertisers, salespersons, and marketers need to understand motivation to be effective...so that they can market to the mind." (Fulton & Maddock, p. 33-34)
True, marketers do have several tools in market research to help them understand and define consumer usage attitudes and behavior. However, often a faulty research design or interpretation of research findings can lead to erroneous conclusions, which then become a shaky foundation for the…
It would have been as ridiculous for a working class man or woman to make art as it would have for that same person to become an accountant. Still, artists throughout time have snuck in their personal values in their paintings. Hieronymous Bosch is one of the artists I believe to have inserted personal values into Church-commissioned art. Even in the modern era, art is still entwined with money. The
Ethical Dilemmas & Marketing Ethical Dilemmas Ethical dilemmas in international marketing Background of Marketing Ethics Ethical Issues in Marketing Modern Debate in Stakeholder Theory Ethical Theories Teleological Theories Virtue Ethics Ethics in Marketing Ethical dilemmas in international marketing Humanity has long struggled with the question of what constitutes ethical behavior. The answer to this question has not always been simple or easy especially in the midst of conflicting interests. Businesses desire and need to sell products to consumers but serious issues
marketing of a Singaporean product: by carrying out a secondary search about the company that manufactures the product or provides the service, a review of the marketing of that product is presented. The paper covers the following areas: Introduction, in which the dissertation if briefly introduced, the product or service is also introduced, and the objectives that are intended to be achieved in the paper are highlighted; Literature review,
21st Century Art Themes The theme for the recently completed exhibition at The Cooper Hewitt, Smithsonian Design Museum in New York City entitled Making/Breaking: New Arrivals, is innovation. Each of the pieces on display in this exhibit showcase novel concepts related to design, usage, and functionality of an assortment of objects. One of the best examples of this fact is found in Levi’s Commuter Trucker Jacket with Jacquard by Google. There
At this level, focus should be on meeting the needs of the graphic design industry. It is at the graduate level where intense discussion of theory should be developed. I agree with Frascara on this point. In most disciplines, such discussion is typically conducted at the graduate level. The average graphic design student can benefit from this work where applicable, especially if Frascara's proposed reference centers are created. One of
It helps business people to be able to separate business activities from their emotions. This is what is referred to as emotional intelligence. Some of the characteristics of emotional intelligence are confidence, emotional awareness, collaboration and empathy. There is also political awareness and adaptability Bodenhorn, 2003() The business person also needs to be able to read the emotions of other in order to know the right time to push for