Harley-Davidson's 2009 financial performance and organizational structure

Harley-Davidson Today: A Brief Business Overview

Harley Davidson

Vision of the Company (Slide 1)

The populations where we operate our business are very much strong, skillful and supportive. Due to our workers and merchants, the dreams are fulfilled by making partnerships with liberal organizations ("Harley Davidson," 2001).

Overview of 2009 Performance (Slide 1)

According to the management of Harley Davidson, 2009 wasn't a good year for the company. The company had decreased sales, revenue and earnings per share. The sales declined to 21.3% as compared to the sales of 2008, net income declined to 84.1% as compared to 2008 while concentrated earnings reduced to 84.5% as compared to the earnings of 2008 (Milwaukee, 2009).

Organizational Structure and Management Team (Slide 2)

The organizational structure of Harley Davidson is based on functional departmentalization. The management team and organizational structure is shown in the appendices section as Figure 1 ("The Official Board," 2012).

Business Units of Harley Davidson (Slide 3)

The Harley Davidson Company works in two strategic business units (SBU's) which are: Harley Davidson Motor Company (HDMC) and Harley Davidson Financial Services Inc. (HDFS).

Corporate Goals and Objectives (Slide 4)

The main goal of the firm is to produce heavy weight motorcycles and sell them. This was the goal of the firm in the start of 20th century but later on the goal was to produce and sell heavy weight motorcycles by the help of effective audit and control system. Another objective of the company was to produce more than 200,000 motorcycles per year by reducing the costs ("IT Governance Institute," 2003).

COBIT (Control Objectives for Information and related Technology) model was introduced to the company by one of the risk specialist. The company accepted this model because it was in a common language and every manager, auditor and security offers were able to use it. By the adoption of this model all the stake holders of the company had same objectives and there was no ambiguity in the attainment of the overall objectives of the firm. All the cost control activities of Harley Davidson Company are addressed under the umbrella of COBIT.

Total Revenues in 2009 and Net Profit in 2009 (Slide 5)

Total revenues of Harley Davidson Company in the year 2009 were of $3,565,568 with a gross profit of $1,234,147 while the net profit was of $163,580 (Milwaukee, 2009). The earnings per share of the company were $0.11, which was 71.4% decrease as compared to the earnings per share of the year 2008. The statistics are shown in table 1 of the appendices section.

Note:

(Profits and revenues are of nine months of 2009)