Zoomerang presents its clients with custom made surveys through which they can better understand their own clients. Websurveyor on the other hand offers a more complex set of services in the meaning that aside actually constructing the survey, they also offer processing and analysis services. Both companies offer their support within the virtual environment predominantly.
Survey participation is often difficult to achieve as people either do not care to offer personal information, either because they do not have the time to spend answering questions. In most circumstances, people will answer online surveys if they are presented with the opportunity of wining a prize.
In terms of the short survey constructed and emailed to the ten friends, the response rate was of 70 per cent -- or 7 people who responded to the survey. They all responded as they knew it came from me, but they also inquired regarding the reasons which determined me to take the survey. This means that people care what is done with the answers and that they need an explanation of the survey rationale. Had they not known it was from me, only 2 or 3 of the targeted respondents would have completed the email surveys.
Question 2
Finding a company's market in just a few minutes is an extremely difficult task. For once, the market shares continually change as a result of organizational decisions and actions, but also as a result of changes within the social, economic, technological or political environments. This leads to a situation in which the articles available mention the percentage change in the company's market. Home Deport for instance argues: "we […] gained market share in appliances (10.1%)" (Home Deport Website, 2010), but they do not mention the overall market share for the entire company.
Additionally, another situation is encountered in the meaning that the sources are seldom updated. And in a context in which the market shares continually change, the accessing of an outdated article is irrelevant. For instance, Glenn Steward states that within the fast food industry, 44 per cent of the market share belongs to McDonald's, whereas Burger King only enjoys a 21.9 per cent market share. The article is not dated and it might easily be no longer relevant.
Finally, another situation is aroused when the sources available are specific and do not refer to the United States or to the global average. In the case of the Marlboro cigarettes for instance, the Tobacco Freedom website (2001) states that they are leaders within the Hispanic consumer segments, with a market share of 49.8 per cent. They do not however mention the overall figures.
Question 3
People are reticent to the unknown -- this is a given which can be observed in various circumstances, including the taste test. While unable to associate the drink with a brand, the people drank little amounts and were always circumspect. Additionally, they tried to guess the nature of the drink. Those who consume a certain soft beverage on daily basis were able to identify the respective beverage, but not others. People who do not consume soft beverages constantly did not make a difference.
When the participants to the taste test were able to identify the beverages based on label, they were more confident in drinking the beverage. In all, this indicates towards the existence of a strong connection between the consumer attitude toward a soft drink and its brand.
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