Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … Audience
Part and parcel to creating content that is engaging and effective is defining who exactly content is designed for so that when those people engage in the content, they end up finding what they are expecting and/or are entertained by the same. Failure to have a good fix on what the desired audience wants leads to them disengaging quickly when they find given content and/or they do not engage in the first place and either one would be a failure for most content as discussed in this report.
One major precursor to defining the audience is to see what the competition is doing in the same regard because that will typically inform, at least in part, what that company will do to attract the same general audience. That is not to say that the new company to the fray will not trying a little different but the form and function will at least...
For example, Apple and Microsoft try to appeal to a lot of the same demographics with their computers and software but they do so in a very different fashion and they both do quite well for themselves with their respective approaches (Entrepreneur).
What is key is to define what the competition is doing and then define a way in which a company can appeal and market to the same demographic with equal or even better results. As noted by the assignment, knowing all the gritty details are important and it is simply not limited to simply use preferences. What technologies a usual client does or does not use is important as well as the social and cultural cues that get their attention vs. those that do not or even turn them away. How they view Windows vs. Mac computers and vice versa is also a relevant question. Also, making an Android phone application…
Works Cited
Curry, Andrew. "Emerald | Strategy & Leadership | Using scenarios to improve marketing." Emerald. N.p., 1 Jan. 1975. Web. 3 May 2013. <http://www.emeraldinsight.com/journals.htm?articleid=1580612>.
Entrepreneur.com. "Competitive Analysis | Entrepreneur.com." Business News & Strategy For Entrepreneurs | Entrepreneur.com. N.p., 1 Aug. 2006. Web. 3 May 2013. <http://www.entrepreneur.com/article/25756>.
LEGALIZING PROSTITUTION IN THE U.S.A. The topic I have chosen to discuss is the legalization of prostitution in the United States of America. By prostitution, I refer to an act where money is exchanged for rendering sexual services. Presently, 49 states out of 50 in the United States have banned prostitution withonly some forms of it allowed in a few areas of Nevada. This is not the case in all developed
discover how marketing principles work in different corporations. First there is Parcelforce, a company which has a mission of providing parcel service that is connected to the Royal Mail Group. The company is the parcel branch of the UK mail system, and as such they have had to compete with other services that are both national and international in nature. As a matter of fact, Parcelforce works in other
Censorship in Music Censorship Under the Guise of Protecting the Children Rock and Roll Culture Hip Hop Culture Is Censorship in Music Viable and Does it Make a Difference? There have been many attempts by society control music. Governmental statutes, agency regulations, business controls and parents have all tried to censor the music. Sometimes they have succeeded and sometimes they have not. The examination of various aspects of rock and rap music censorship involves general
Interactivity in Video Games and Movies Information technology has changed the way we live in today's world. Everything from our television to our cell phones are connected through network medium. Computers define the way we do many of the things in our lives, such as, how we maintain our bills and expenses to even conducting business activities online. Therefore, it comes as no surprise to know that the gaming industry
Introduction Medical marijuana has increasingly been in the news as a growing number of states throughout the U.S. have passed measures or at least put on the ballot an initiative to legalize either medicinal or recreational marijuana usage. The history of marijuana in the U.S. is one that goes back as far as the country itself: hemp (a type of marijuana plant) was used for rope, paper and a number of
Pervasive Video Games as Art The form and function of art has evolved and changed quite a bit over the years, decades and millennia. Paintings and sculpture have been artistic mainstays for much to most of the world of the civilized human race. However, with the technological revolution that has roared up over the last fifty years or so, new forms of art have bubbled to the proverbial surface. Digital technology