Ethics in B2B and B2C business models

B2B & B2C Ethics

Because of the application of Internet, the present society is capable turning the geography to become history by wiping out of geographical barriers in the sphere of information transactions. The tremendous growth of e-business has facilitated economic globalization. Internet commerce has given rise to existence of various kinds of business models. (Business ethics and global marketing client confidentiality statement)

Broadly the websites concerned with internet trading has been categorized under B2B and b2c sites, signifying business to business and business to consumer, respectively. Business ethics are considered to be quite significant in continuing good relationship with clients be it business houses or consumers. A professional approach is essential for success in the dealing with them at all the times. The ethical issues in B2B and B2C have been defined as a group of principles of true conduct, the rules or standards administering the conduct of a person or the conduct of the members of a procession. While dealing with business marketing and advertising the ethical issues involved are honesty, integrity and trustworthy. Honesty is the best policy this is also equally applicable in case of the e-business both B2B and B2C categories. (The Importance of Ethics on the Internet)

The policy of honesty in case of B2C categories makes one successful in avoiding its returning back to bite people persistently. Integrity is considered to be the next ethics. It is not proper to be persuaded by the fact of short sightedness. When a prospective flaw is detected it is proper to eradicate the same and the guilty of shortsightedness pays them at the cost of their integrity and consumers' wallet. The ethics also includes trustworthy. It is pertinent to note that the client is exerting enough trust on the business man hence it is quite ethical to bind with the trust dearly and not to do anything that would entail injury to them. The underlying principle is therefore to "tell it like it is and do it with style" so as to generate customers' confidence. (The Importance of Ethics on the Internet)

The email is considered to be a most cost effective and marketing instrument. However, the business-to-business and business-to-consumer dimensions of e-commerce e-mails depict differentiations that are worth noting. Firstly the difference in B2B and B2C email is visualized in terms of 'distance from click to sale'. The B2B marketing emails mainly concentrate on campaigning formulation while the B2C emails provide hyperlinks to take the consumers to the shopping cart instantaneously. The B2B mails do not found to be so hasty. The mails in B2B are essentially are enriched with the required sequence of online and offline communications, an IVRS through telephone, a feed back attachment on the products, web demo conference hall etc. (B2B versus B2C Email Marketing: Five Differentiators)