The market is difficult to penetrate from this angle and as a result a unique approach will be required in order to penetrate the market effectively. One way to overcome this weakness is to engage in guerrilla style marketing (Ries & Trout, 1997). This means that the business goes after smaller clientele that larger backend IT support firms are not likely to be interested in. This can help the firm to grow and develop its reputation so that it can gradually gain market share.
Opportunities: Opportunities are abundant in this field as virtually every company requires an online presence today. Some companies are still well behind the curve and these are companies that can be targeted by my business. By marketing the business as customer-friendly and meeting directly with company leaders to pitch the service, the business can get in front of a good many different clients within a specific locale and maximize the opportunities for developing new relationships with these various firms. As Kim & Mauborgne…
Opportunities Demographics throughout all Australian cities reflect significant opportunity for an online DVD ordering service, replicating the success of NetFlix in the U.S. Development of music and other forms of digital content can also specifically be sold through this channel once established. Potential exit strategy is to sell QuickFlix to NetFlix. Threats Well-funded broadband providers attack the downloadable movie market and force a premature consolidation of this business model. Pricing becomes more inelastic and profitability suffers. Postal