Bahrain Bay What Are Bahrain Bay\'s Four

Bahrain Bay

What are Bahrain Bay's four foundational philosophies, and how might they be used as marketing tools?

Bahrain Bay's four foundations philosophies are: social equity; aesthetics and scale; the fabric of community; and the environment of tomorrow. "Social equity" means healthy and safe conditions that provide and encourage equal opportunity for all current and future residents. "Aesthetics and scale" mean ensuring that Bahrain's development is harmonious in size, materials, design and artistic expression with Bahrain's natural ecology, including the flora and fauna. "The fabric of community" means involving current and future residents/business people/visitors in the ongoing design, development and rewards of Bahrain's development. "The environment of tomorrow" means ongoing development that honors and is compatible with local ecology and community to create a continually sustainable and ecologically sound community. These four foundational principles can be used as marketing tools by appealing to the lenders/investors/participants concerns for significant sustainable financial development that is also wholly compatible with the local ecology, community and future generations by embracing enlightened social, aesthetic and ecological privileges and duties.

2. What would you see as being Bahrain Bay's mission?

Bahrain Bay's mission is the establishment and continuous refinement of a self-supporting and self-governing community with an excellent quality of life for residents/business people/visitors. This mission would require and benefit from a unique mesh of major residential and business lives, such as excellent communications, facilities and use of resources.

3. What is the MIPIM, and why was it important for Bahrain Bay to target its potential customers, investors, developers, and retailers?

MIPIM is Marche International des Professionnels d'Immobilier, a globally leading series of real estate exhibitions and conferences. Reed Midem, an international company founded in Lyon, France in 1963, launched MIPIM in 1990. Since that time, MIPIM has been highly influential in assembling international real estate leaders to learn about the latest potential projects and form mutually beneficial business relationships. Over the years, MIPIM has become uniquely huge in scope: in 2011, its key figures included 18,622 participants from other 6,400 companies and 1,833 exhibiting companies from 90 countries.

It is important for Bahrain to target MIPIM's potential customers, investors, developers, and retailers because those individuals are world leaders and represent significant amounts of investment money, knowledge of ultra-modern property development, and worldwide sales opportunities. For example Bahrain Bay is interested in designing and developing the north shore of Manama into a community for the 21st century and beyond; that process will be made possible and rapidly enhanced if Bahrain Bay is able to attract sufficient interest for adequate funding, property development expertise and retailers who can take the Manama concept and successfully sell it globally.

4. Why might the Kingdom of Bahrain be an attractive location for overseas investors?

The Kingdom of Bahrain can be an attractive location for overseas investors because it is a financial and commercial world center with a relatively healthy economy and many modern developments, such as the Investment Wharf, Financial Harbor and City Center. In addition, the Kingdom of Bahrain offers: innovative design for residential, retail and commercial architecture; existing and developing modern hotels and resorts; a thriving waterfront community; a sophisticated communications network; advanced building management systems, including highly effective security systems; and world-class entertainment. In sum, the Kingdom of Bahrain is ripe for international investment and development.

5. What are Bahrain's closest competitors for inward foreign investment?

"Inward foreign investment" is the infusion of foreign monies into a country or region by an individual or corporation in order to create a "presence" in that country or region. Consequently, Bahrain's closest competitors for inward foreign investment would logically be other countries within that geographical region that are ripe for foreign investment and development. Those competitors would include: Dubai and the rest of the United Arab Emirates of Abu Dhabi, Ajman, Fujairah, Ras al-Khaimah, Sharjah; Saudi Arabia, Qatar and Kuwait.