Balanced Scorecard Blogger Balanced Scorecard Financial Perspective

Balanced Scorecard Blogger Balanced Scorecard Financial Perspective Customer Perpsective MEASURES MEASURES Don't drag Costs Ease of use Complaint/question rate Contribute Cash flow, profit margin Innovation Percentage of users adopting new features Rate of additional feature additions Generate Percentage of parent's total revenue Integration Reported problems adding additional non-Google components Reported problems with Google components Frequency of use with various applications Internal Business Pers.

Innovation/Learning MEASURES MEASURES Increased crossover Rate of adoption of other google products by Blogger Usability focus Customer feedback Rate of Blogger adoption by users of other products Continuous in-house testing and review Ad embedding Click rate for Google-placed ads Marketing refinement Rate of ad changes based on algorithmic processes Click rate Reduced human resources Labor hours/usage hours ratio Blogger HR budget/expenditures Functionality increase Time-to-market for new media supports The above balanced scorecard is rather simply explained.

From the financial perspective, Blogger's main goals are to ensure it does not present a cost burden to its parent company (Google), that it helps to contribute to Google's bottom line, and that it becomes a major part of Google's overall revenue/financial scheme. These are measured through costs, cash flow and profits, and the percentage of Google's overall revenue that comes from Blogger.

Customers are seeking ease of use, innovation, and integration with other applications; the rate at which they complain or ask questions of Google support staff will measure ease of use, while Blogger's own turn-out of new features and customer adoption rates of these features will measure successful innovation. Integration success measures will focus on specific questions/complaints and rates application use.

From an internal business perspective, Google will want to see Blogger leading to the use of other Google services as measured by actual crossover rates, successful ad embedding measured through simple click rates, and reduced human resources needs in running Blogger measured by actual expenses and by comparing labor to usage.