BoA Commercial
Bank of America Commercial "Portrats"
Bank of America -- Ad of the Day (Thielman, 2013)
This advertisement shows a retro family as they progress through the years. It captures some of the family's memories which include some of the things that the children were involved in. Bank of America is leveraging its history as well as it services by showing the family as it progresses through time. At the end of the commercial, Bank of America admits that it is not a service that defines the family, rather one that allows the family to spend more time on the important aspects of the family's life.
What product/brand does the marketing initiative support? How would you classify the product -- convenience, shopping, or specialty product, or is the "product" a service? Why do you say this?
Bank of America is advertising its brand and its comprehensive financial service portfolio rather than one individual product or service. There is...
What are the main objectives of the advertising campaign or sales promotion program?
The target market is likely individuals who are old enough to have a family. You can extrapolate this from the commercial because such individuals would identify with the content in the commercial.
What company is developing the advertising (or sales promotion)? How much is being spent as a budget for the marketing activity?
The Agency is Hill Holliday, Boston but there is no mention of the total budget that was allocated for the commercial.
What agency is assisting the company with the development and market implementation of the promotional plan and tactics?
-- Spot: "Portraits"
EVP, Chief Creative Officer, Lance Jensen
EVP, Group…
Bank of America Leadership Overview of Corporation Bank of America Corporation, a multinational banking and financial services organization that is the second largest holding company in the entire United States by assets, and the fourth largest bank by capitalization. Headquartered in Charlotte, North Carolina, the banks serves clients in more than 150 countries and has a business relationship with over 99% of U.S. Fortune 500 companies and 83% of the Fortune Global
Bank of America built its success by leveraging different elements of bank deregulation to grow the company into a national bank in the U.S., one of the country's largest. The driving force behind this success was visionary leadership at the top of the company and the ability to integrate a high growth platform with multiple acquisitions at the more functional managerial levels of the company. Thus, the company's leadership development
S. The bank expanded into the Chicago market. Bank of America, with a strong California base, was already the largest bank in the U.S. By deposits at that time. The company completed the largest bank merger in U.S. history with the acquisition of NationsBank. The next major step was the 2004 acquisition of FleetBoston, followed by MBNA, a major credit card company. The bank began to expand outside of the U.S.
Bank of America Strategy Bank of America's Strategic Initiatives Against Competitive Forces in the Global Economy Bank of America is one of the largest financial institutions in the U.S. As with many other financial institutions, such as Chase, Citigroup and credit unions, Bank of America faces many dynamic forces in the economy, both domestically and globally and Bank of America must engage in several strategic initiatives in order to retain its core
The Bank of America is not leveraging its assets effectively at present, and this is something that makes it a relatively unattractive investment. In addition, the Bank of America may not be in a position to take advantage of an upswing in the U.S. economy, because the retail housing market is still depressed and the Bank is likely gun-shy about building back its mortgage business. The bank has probably
Bank of America is one of the largest financial services company in the U.S. It is the largest bank by assets, largest commercial bank by deposits and is the second largest by market capitalization in the United States. In the Porter's Five Forces Model, Bank of America's main competitors include JPMorgan Chase, and Wells Fargo. Bank of America does have a lot of key factors working in its favor. The