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¶ … Brand Names: Will 'iPad' Become Generic Word for Tablet?" was published by the U.S.A. Today, with the central premise concerning a relatively unknown yet ubiquitous phenomenon known as genericide. According to the article, which was compiled by the Associated Press (AP), Apple Inc. And its proprietary iPad tablet computing device is poised to alter the English lexicon through its supremacy within a particular market segment. Like the Band-Aid and Kleenex before it, the iPad has become so synonymous with a niche product that consumers invariably refer to competitor's offerings by the same name, and Apple Inc.'s executive management structure must now wade through the quagmire of intellectual property rights and trademark protection law to determine the course of action that preserves the company's duly earned domination of the market. The article presents the iPad's emergence as the standard bearer for tablet computing devices as a mixed bag of sorts...
At the time of the article's publication executives at Apple Inc. found themselves caught in the proverbial Catch-22 that all companies with vastly superior products inevitably encounter: the choice between expanding a brand name relentlessly in the pursuit of short-term profit, or the preservation of an established trademark to ensure steady profitability in the long-term.
The concept of genericide has several implications from an intellectual rights perspective, because there is established precedent for the nullification of a trademark when a court determines that a brand name has become so ubiquitous as to become the de facto name for all similar products in its market. The article cites a number of instances in…
References
Associated Press. (2012, April 08). Brand names: Will 'iPad' become generic word for tablet?. USA Today. Retrieved from http://usatoday30.usatoday.com/money/companies/story/2012-04-07/apple-iPad-generic- name/54110024/1
Coverdale, J.F. (1984). Trademarks and Generic Words: An Effect-on-Competition Test. The University of Chicago Law Review, (51), 868-891. Retrieved from http://www.jstor.org/discover/10.2307/1599488?uid=3739552&uid=2&uid=4&uid=3739 256&sid=21101868846423
McKenna, M. (2007). The normative foundations of trademark law. Notre Dame Law Review, 82(5), 1839. Retrieved from http://www.inta.org/Academics/Documents/finalndlawreview.pdf
Apple Computer is one of the great corporate success stories of the past decade. On the back of a successive string of hit products, the company has experience rapid growth over the past several years. In its last fiscal year, ended 9/25/2010, Apple earned $14 billion on revenues of $65.2 billion (Apple Inc. Fiscal 2010 Form 10-K). These figures increased 70% and 52% respectively in fiscal 2010. Apple has a
High Fructose Corn Syrup - Diffusion in the Agricultural Framework - High-fructose corn syrup news and information. (2011). Natural News.com. Cited in: http://www.naturalnews.com/high-fructose_corn_syrup.html Tags: farming, corn, agricultural supplements, high fructose corn syrup The idea of diffusion has a number of parts; it may become part of culture through innovation; but may also be the modus operendi of a partnership between big business and government (authoritarian figures in culture). One such example is
It initially failed to attract the desired audience, but it is believed that the recent innovations of the re-launched tablet PC would ensure its success (Search Mobile Computing, 2010). While Apple stated that they were the first creators of tablet computers, Microsoft comes to argue the same. Thorn Holwerda (2010) however states that neither of the two it monoliths were the creator of tablet PC. "Well, no. They're both wrong.
82). Both desktop and Web widgets have the same basic components. Fundamentally, they use Web compatible formats, even if intended to run in a desktop environment. This means that the core of the widget is HTML and CSS code which contains the actual content of the widget, namely text, linked images/video or content pulled from a server of Web service. Alternatively, the widget content can be created using Flash, although
Problem Statement Our company is in the fashion industry specializing in discounted designer clothes and accessories for men and women. We currently have a brick and mortar location and a small online presence. The owner’s goal is to promote growth of the online store and become customer centric. Through the expansion of the online presence, the owner wants to get the process streamlined from brick and mortar to the online platform. Two
Marketing Driven Strategy In a market driven strategy the customer is the focal point, which means that everything the bar and grill does should be oriented towards benefiting the customer in some way. To know what OPG can do to benefit the customer, it has to determine its distinctive capabilities. These would be the strengths it possesses as identified in its SWOT analysis. It would also include opportunities identified in the