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Branding: A New Leisure Resort
Don't hate me because I'm beautiful." This successful but much-parodied shampoo ad of the 1980s featured an alluring woman tossing her beautiful, shining hair over her shoulder. Yet the advertisement was for a relatively modestly priced drugstore shampoo. The success of the ad lay in the fact that it promised luxury at a bargain price in the form of Pantene. It was disseminated through mass-marketing channels like television and magazines, and the product proved popular in America because the advertisement suggested that with the right products, anyone could be enviably beautiful as a supermodel in an affordable fashion. The ad promised an inclusive ideal of luxury, rather than an exclusive ideal. For paying a few dollars more than the cheapest brand, beauty was in the hands of every woman, every morning in her shower.
As more and more Americans continue to travel, and the World Wide Web makes shopping for bargains easier, creating a resort with a similar luxury image, at an affordable price, would possess tremendous potential to generate revenue. From $3.00 lattes to 'comfort dining' (versus fast food) middle-income and middle-class Americans are increasingly drawn to relatively affordable goods that have a brand image of luxury. Thus creating a leisure resort where staff members dressed in suits and ties, where chocolate was placed upon every guest's turned-down pillow at night, but was still affordable would seem to be an ideal venue and branding opportunity. The Internet, magazines aimed at consumers possessing such aspirations like Martha Stewart Living or Glamour (versus downscale magazines like Ladies' Home Journal or upscale magazines like Gourmet), and early nighttime television shows still aimed at families, but with two working adults, would be the ideal marketing venues for this new brand of travel destination. Concerns of this demographic, like environmental safety and the fair and ethical treatment of workers (touted by Starbucks and Costco, for example) could also be emphasized in the marketing of the product. Another popular image might be ads that show children being treated like royalty, and pets (for a small fee) being warmly accepted and enjoying a 'spa treatment' or grooming while their owners frolicked during the day. This could also potentially draw the demographic of aspiring middle-class American families to this new brand.
Brand "Disney" Disney is an entertainment company that operates under five key groups namely: Media networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive Media. It owes much of its success to brand loyalty. Disney has over the years strengthened connection with the consumers by building personal relationships based on authenticity and trust. This has led to its continued growth and success (Walt Disney, 2013). Other than emotional connection there
Sandals Resort Based Brand "Sandals Resort" develop Product Price Using references found learn chosen brand (Sandals. ), write a page APA style essay Final Project Template, providing information: Product: Discuss classification product, stage product life cycle, product positioning, features benefits product. Sandals Resort: Product and Price Product Sandals Resort is a popular chain of resorts in the Caribbean. Because of the nature of the travel industry, Sandals tries to project an image of luxury
resort our group chose is named "Sandals St. Lucia La Toc." Market structure of the main hotels and amenities - What sort of competition is there within the resort? Hotels of all different categories? Or mainly 3 * hotels causing quite a lot of competition at this level? Is it mainly international hotel chains or privately owned hotels? What effect would you expect this competition to have on prices in the
Sandals Resorts In opening sentence, briefly introduce Sandals Resorts intended analysis. This purpose statement. One sentences sufficient. For, a sentence "The purpose report analyze components marketing mix Gatorade brand. Marketing Mix: Sandals Resort Overview of company Sandals Resorts is a brand-name series of chain resorts, most of which are located in the Caribbean. The target demographic for the resort is primarily established couples. Sandals seeks to showcase romantic yet affordable destinations for vacationers on
Kazakhstan Exotic tourism: The branding of Kazakhstan as a tourist destination 'Branding' is a critical component of selling any product or service and this is no less true in regards to marketing a tourist destination than it is of a container of soap or a car rental company. When marketing to tourists, it is essential to convey a brand's unique value to likely purchasers. "For destinations, effective differentiation is critical given the
Painting as a Leisure Activity History of Painting Humans have been painting pictures since roughly 15,000 to 17,000 years ago. How do we know? The oldest known paintings were found on the walls of a cave near Lascaux, France, by in 1940 (by a dog named "robot" who led four boys into the cave). These extraordinary cave paintings (of very large animals: horses, bulls and stags), were tested through carbon dating and