Tech Innovation: Quality and Productive Methods

Technology Product: Product Development

TCP/IP is the universally-accepted standard for internet-working protocol suites. However, despite its wide use, popularity, and inherent advantages, TCP has one fundamental drawback -- it is not as effective in high-latency environments as it is in terrestrial networks. This analysis sought to address this problem by i) developing a new product with better functionality in high latency, satellite environments; and ii) developing an effective development and marketing plan to ensure the product's successful diffusion into the consumer market. The analysis established that one of the reasons why TCP underperforms in satellite environments is because the congestion window does not open fast enough to support the long RTT links characteristic of such environments. For this reason, it proposes the development of an alternative protocol with a congestion window comprising of four segments as opposed to one (as is the case in TCP), to speed up communication in high-latency environments. The subsequent sections then focus on showing how marketing, pricing, and testing will be carried out to ensure that the launched product meets the exact needs, specifications, and requirements for which it was designed.

Table of Contents

Executive Summary

Table of contents

Introduction