The company showed a global reach early, adding numerous language versions around the world. In 2000, the company reached 18 million search queries per day and officially became the world's largest search engine ("Google, Inc." paras. 11-14). The company now sought to address its need for income by introducing a keyword-targeted advertising program for another source of revenue. The company partnered with Yahoo! And with other partners, such as China's

The existence and specialization of these three competitors materializes in the need for Creativity Sure to excel in the offering of the three types of products and services offered by challengers Karina Advertising, Falling Agency and Dorna PLC. 4.2 PEST Analysis Political forces: The development of a full legislation within the advertising field has yet to become a complete process. Recent efforts have however limited the operations of advertising campaigns in

Google's Marketing Strategies Google, Inc. was a company founded by two Stanford University computer science graduates that initially sought to order and catalog all of the information available on the internet through their search engine. This simple engine with the clean interface would become the premier internet search engine in a relatively short amount of time, surpassing the offerings of Microsoft, Yahoo and many others. The web search engine would become

Control over information access in a society is like control anything else, whether it is opium or food safety. Google's use of directing Google.cn users through to Google.co.hk is "fundamentally politically subversive," as Mr. David M. Lampton says. It an abuse of the principle that underlies Hong Kong's governance of "one country, two systems," (New York Times) and was an aggressive attack on Chinese sovereignty. The counter-argument is that China

The possibility exists that the company could go bankrupt if these fines are levied. Therefore, all of the top people at Google, as well as its top stock holders, have a particular interest in seeing this issue resolved in Google's favor, as their incomes depend on it. Google's lawyers also have an interest in seeing this resolved amicably for the company, as a large portion of their income comes

Google Inc. The impact of Mission, Vision, and Primary Stakeholders on the Success of Google Inc. The biggest aim of Google Inc. is to make every type of information accessible for individuals, business corporations, and governmental entities in all the corners of the world in an effective and efficient way. The mission statement expresses the company's interest for the community in which it operates and the primary stakeholders which have a direct