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For example, the interior regions of China are extremely conservative politically and will not divulge information about the local government offices online, and Google needs to define this as a strategy in China (Hanson, Rothlin, 79, 80). Google needs to respect this and not index these pages and provide the Chinese government with a technology to provide updates on this auditing process.
Second, Google needs to define its operating strategy including its ethical principles as they relate to the Chinese government. The statement of these ethical principles needs to be developed in conjunction the Chinese government and key Chinese partners to ensure ownership of them. Further, these principles need to set the foundation for arbitrating government concerns and complaints about Google's operations (Hamilton, Knouse, Hill, 145, 146).
Third, Google needs to lead the development...
Google risks too much by being entirely complacent with regard to Chinese monitoring of their activities. They must take a leadership role in also promoting rights for citizens in China as well. This would risk them being entirely banned from the country if they became too vocal or radical in their reviews, yet the Chinese government must be held accountable for their policies globally as well. This leadership role needs to be defined very clearly in the statement of principles Google creates in conjunction with Chinese partners and the Chinese government.
Finally, Google needs to realize that they are operating within a
Business Processes The administration and the information system at Google rely heavily on the use of business process management. Business process management proves an effective tool in the organization owing to the variation of the knowledge, skills, and expertise of the employees. Significant evidence reveals that process management improves the performance of the company by enhancing its management of operations, customer satisfaction, reduction in costs of operating organizational activities, and ensuring
The company showed a global reach early, adding numerous language versions around the world. In 2000, the company reached 18 million search queries per day and officially became the world's largest search engine ("Google, Inc." paras. 11-14). The company now sought to address its need for income by introducing a keyword-targeted advertising program for another source of revenue. The company partnered with Yahoo! And with other partners, such as China's
The existence and specialization of these three competitors materializes in the need for Creativity Sure to excel in the offering of the three types of products and services offered by challengers Karina Advertising, Falling Agency and Dorna PLC. 4.2 PEST Analysis Political forces: The development of a full legislation within the advertising field has yet to become a complete process. Recent efforts have however limited the operations of advertising campaigns in
Google's Marketing Strategies Google, Inc. was a company founded by two Stanford University computer science graduates that initially sought to order and catalog all of the information available on the internet through their search engine. This simple engine with the clean interface would become the premier internet search engine in a relatively short amount of time, surpassing the offerings of Microsoft, Yahoo and many others. The web search engine would become
Google acquisition of YouTube in 2006 for $1.65 billion. The deal will be analyzed in both the financial and strategic contexts. With respect to the former, the net present value of YouTube's future cash flows will form the basis of the evaluation. With the latter, there are a number of considerations including the market position of each of the companies at the time of the merger and during the
Control over information access in a society is like control anything else, whether it is opium or food safety. Google's use of directing Google.cn users through to Google.co.hk is "fundamentally politically subversive," as Mr. David M. Lampton says. It an abuse of the principle that underlies Hong Kong's governance of "one country, two systems," (New York Times) and was an aggressive attack on Chinese sovereignty. The counter-argument is that China