business communiations

Business Communiations

Business communications

Analysis of the progress made in the estimation of the business potential of the Malaysian market

Work completed

The analysis of the business potential of the Malaysian market was commenced with a general assessment of the country, through the lenses of numerous sources. In other words, the first completed step was that of gathering sufficient information on Malaysia. The sources consulted were numerous and different, ranging from internet articles to books and more specialized sources of information.

The second completed step was represented by the retrieving of the relevant information and the editing of the data collected in order to prepare it for integration within a comprehensive report. In order to create the more comprehensive report, it was first necessary to set the context, element which was completed with the aid of research, as well as with the aid of understanding the specific expectations of the report. With this aim in mind, emphasis was placed on setting clear objectives regarding:

The identification of the audience

The identification of the topics which needed investigation

The establishment of the research methods to be employed

The identification of the qualifications of the researcher

The creation of a working schedule in the completion of the objectives, broken up by four different activities, each assigned one week.

The last process which was completed is represented by the creation of a PowerPoint presentation of the opportunities of the Malaysian market. The presentation includes information pertaining to economic opportunities, the legal environment, the availability and features of the human resources in Malaysia, the cultural differences, the business considerations, the country's potential, the potential of local market and the considerations within the Malaysian market. The PowerPoint presentation represents the starting point of a more detailed analysis and report. In essence, the PowerPoint is the interface between the end report and the reader.

Work to the completed

The work so far completed represents the backbone of the future report and it is as such crucial. Nevertheless, it is insufficient and several steps still have to be completed. The first is represented by a higher degree of centralization of all important information collected throughout the process of researching the secondary sources of information. This process is necessary as it offers the first valuable insights into the opportunities and other features of the Malaysian market, but also because it raises the questions for the research to be completed from the primary sources. Specifically, the review of the secondary sources informs the researcher on what areas to focus upon while conducting the primary research. These items could change as the actual research is completed and as new areas of interest are identified.