Communication Kelley Services Staffing Solutions

Communication

Kelley Services Staffing Solutions

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Sincerely,

Pat Smith

Pat Smith

Director, Marketing

B) 1)

AUDIENCE ANALYSIS (AA) FORM

DCA Case Number:

Textbook Page Number:

WHO IS the AUDIENCE?

If the audience is one or a few people provide their:

Name/s: Harvey Weinstein

Job Position/s:

Miramax Films

Alternatively, if there is a group or people provide the following:

How many people are involved:

Do they represent a single group eg engineers / students or are they from a variety of many different types

Where are they located: are they in one location (eg an office) / nationally / internationally. This is important in deciding what form your message will take eg an email or memo

Now you need to establish what the audience is like so that you can compose an appropriate message for that audience to do this you need to know:

What is their level of understanding? (eg what do they need to know?)

What will be the audience's expectation of the way the message is written (eg detailed / complex / simple)

How will they prefer the message to be formatted? (eg meet formal business standards / very informal)

HOW WILL the AUDIENCE REACT to the MAIN MESSAGE?

Provide two descriptive words / phrases that indicate how your audience will react to the MAIN message and briefly state why they will react in that way (eg interested because the message is offering a bargain):

1. Put off -- the writer's tone is negative, a little bit sleazy and the writer is definitely trying to make himself superior to the recipient. The author tries to take credit for making those two movies into hits.

2. Disinterested -- there is no compelling reason provided as to why the audience should care. The writer does not address the needs of the audience. Moreover, the writer has obviously not proofread the letter. The entire presentation is sloppy and unprofessional.

WHAT DOES the AUDIENCE NEED to KNOW?

What is the main idea of your message in relation to audience need?

That I offer a service that is of value to the audience

What are the additional ideas of your message that respond to audience needs?

The author has a positive history with the audience

The author was a success when employed by the audience

The author has enhanced their skills

The author has built a track record of success

The author would like to renew the business relationship

It is to the benefit of the audience that the relationship be renewed

2) i) the approach taken in this document is inappropriate. The author has poor tone. There are multiple spelling and grammatical errors. The author does not understand the needs of the audience. The approach is off-putting and does not give the audience any reason to engage the author in any further communication or dialogue.

ii) a negative feature of the format is the use of the name Richard Campagna twice at the bottom of the letter. The title "Mssrs" is inappropriate for a single recipient. The document does not contain any contact information for Campagna Public Relations. The document does not use the international date format. The title of the recipient is missing. There is no subject line.