Johnson & Johnson's company credo and business ethics practices

Business Ethics: Do Codes Make a Difference

Business ethics are the norms and practices that are meant to make the overall corporate image of a business appealing to the public (Hartman & DesJardins, 2014). In this, the management will put in an effort that is directed at making all the stakeholders of the business view it positively. The measures employed by business managers in order to make the business image look appealing include; corporate social responsibility, charity activities, positive advertising as well provision of high-quality goods and services. This study focuses on the measures that Johnson & Johnson Company has been employing business ethics in order to come up with a good corporate image.

The Company Credo

The company Credo is a document that was formulated by the founding director of Johnson & Johnson Company. It spells out what the company values most and stands for in its quest to have a presentable corporate image. In this document, the author spells out that the company in question chose to give the priority to the customers then the stakeholders come after. This has painted a good image for the company in the industry. It was the idea of the founding director to have the company customers feeling special and consequently retained within the company (Hartman & DesJardins, 2014).

The article also talks about the major success that Johnson & Johnson Company has undergone in its transition process. The company was able to attain better performance after employing comprehensive promotion and customer relations tactics. It serves a true testimony of the kind of results that can be reaped from sound corporate management practices. It is evident that keeping the customers happy and satisfied is far much more important than prioritizing the employees. The company managers at Johnson & Johnson have been seen to be aiming at a total employee happiness and satisfaction at the expense of any other thing, to the success of the company.

The author intended to address managers and other people in charge of organizations at the decision-making level. The author has categorically chosen to educate the audience on how best to manage organizations, a function only done by those who are in positions of leadership. From Johnson & Johnson case, that managers must appreciate the importance of customers to the business at all times; profits are optimized when they are satisfied (Hartman & DesJardins, 2014).

The article has successfully brought out the concept of business ethics. From the evidence provided, there is a need to have the goals and aspirations that a business organization has set, be anchored on good customer service and treatment. The article further scores more by using a real life example of a company known to many: Johnson & Johnson. The delivery of the concept was a success this way. The article however misleads on how best to manage a company by overrating the importance of customer service at the expense of other sound management policies such as financial proficiency and sound human resource management. However, he does well at bringing out the definition and importance of business ethics (Hartman & DesJardins, 2014).