Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … business is a Coffee Shop located in the bustling area of Luton. Luton is a populous area of United Kingdom that does not only have a large population, but is also a culturally diversed area. Not that there are not many coffee oriented businesses in the locality, Luton still is a highly lucrative region for a Coffee business. This is because for most people in this area, Coffee is a popular anf highly prefferred drink and is treated as a regular beverage by most consumers. The Coffee Shop therefore sees a profitable opportunity to set up a low cost hotel.
The main target market of the business remains people who treat Coffee as a daily beverage and are regular coffee drinkers. The clientele also includes people who prefer taking there families out on holidays. The idea of the business revolves around providing low cost high quality service so that the a large proportion of target market can be exploited in competitively aggressive:...
Mantaining a low cost is an essential strategy as There are other well established chains in the region which are renowned among consumers but charge relatively higher prices. Keeping prices low and offering good quality will give a competitive edge to the business over other competitors.
The pricing strategy will remain flexible and will also focused on increaseing customer relations by providing customer oriented benefits such as loyalty cards and special discounts. Services such as payment liniency in circumstances where customers are short on cash will also be provided. This will help the business to establish a social goodwill amongst its customers.
While Luton has a large population, it must also be noted that the population is culturally diverse. Since the business needs to cover as much of the target population as possible, The promotional campaigns need to be culturally flexible and must be…
45). Threats Some times on my workdays, I encounter challenges and obstacles that I need to be ready to face. Some customers are not happy with the coffee rooms and demand a refund. Besides, other guests become extremely angry and may want to inform the senior management. Our competition is other coffee houses, which is right next to us. The hotel is closed for now, but a lot of work is
Today, the company makes it clear that it is a baker of bread. Founder Ron Shaich has served at Panera's Chief Executive Officer for more than 25 years. Panera currently has 1,264 bakery-cafes in 40 states and Canada, delivering what the company refers to as fresh, authentic artisan bread and cafe foods. The company's mission, "a loaf of bread in every arm" sounds more like a tagline. However, the company
Business Proposal for Coffee Shop & Restaurants: The Madam Walker Theatre History and Why the Business Fits My business proposal is to start (re-start) the coffee-shop/restaurant that once existed in Walker Theatre (it was then named “The Coffee Pot”). The Madam Walker Theatre was named after Madam C. J. Sarah Breedlove Walker, an African-American entrepreneur who specialized in hair care and beauty products that were manufactured and sold in the building that
Business Studies Competitive Analysis for the Bean Before opening a coffee shop, called The Bean, at the Yokosuka Naval Station, Japan, it is necessary to consider the competitive environment. A competitive analysis looks at the competition that exists within the proposed market, this requires the identification and consideration of the types of firms and products that 'The Bean' will need to effectively compete with if the venture is to be successful. The
Customers' perceptions are a company's reality (McKenna, 1995) and for the Cafe being boring in an age of always-on Wi-Fi and continual innovation is a big threat. The Cafe must change with the times or face the threat of being seen as anachronistic. The second series of threats emanate from the lack of control the company has over its suppliers and inventory. If there were an unforeseen spike in
Beans N Cream Organizational Background The focus of this case study revolves around the small company Beans n Cream. This is a small coffee shop outlet located in Sun Prarie Wisconsin. The company is owned by two women, Beth M. And Caroline M. The shop was established in 2002 after Caroline and Beth became partners and ivested their time and effort into providing a local coffee shop to the patrons of Sun