Business opportunity analysis and evaluation

Business Opportunity

The Travel Agency

The Travel Agency is an organization focused on providing the elderly with the opportunity to travel the world in the safest conditions possible. Although the company is available to the general public, it directs its attention toward bringing together a series of services that make it possible for older individuals to enjoy their holidays without worrying about anything (Applegate & Johnsen 87).

When considering the customer's buying behavior in the context of The Travel Agency, it appears that people are often inclined to buy via more traditional means of communication. The fact that they typically have the finances to afford going on holidays plays an important role in making them a particularly important market. These people often have the resources to go on holidays but are reluctant to do so because they are unaware that there are travel companies specifically designed to fit their needs (Leidlaw 60). This is where our company steps in and provides them with a wide range of choices for them to be able to travel safely and without coming across issues while doing so.

Older people are also likely to acknowledge the need for warmer climates, especially considering that The Travel Agency is designed to serve a customer market based in Ontario. By realizing the fact that The Travel Agency provides affordable holidays throughout the year, many of these individuals are probable to express interest in wanting to travel with the company.

In order to achieve best results possible, The Travel Agency collaborates with a series of suppliers that make sure that the company's customers are treated properly. The company works with coach companies, airlines, hotel owners, and guides, this making it possible for it to be prepared to provide the best services available and to thus have customers benefit from the full range of ideas it provides (Applegate & Johnsen 58). All of these suppliers have a complex understanding of the company's market and of the attitudes they need to employ in order to achieve the company's goals in general. In spite of the fact that the majority of these people are not native English speakers, they are nonetheless carefully selected in order to provide the company's customers with the ability to also gain a complex understanding of the cultures they are visiting. This is an important concept when considering the business as a whole -- the company needs people who are passionate about their jobs and guides who are well-acquainted with the areas they discuss with regard to.

Although the company obviously concentrates on marketing its products, it largely depends on its existing customer database. These people have become accustomed to using the company's services and have played an active role in attracting other customers. This makes it possible for someone to understand the significance of maintaining customers while also attempting to find new ones -- existing customers play an important role in bringing new customers by influencing them to consider the company's services.

The company often loses money as a consequence of putting ethics first. For example, customers are always informed with regard to anything that might have a negative on their holiday before they get the chance to book it. While this is mainly intended to guarantee that all customers are satisfied, it is also aimed at making sure that the company contributes to making the world a better place.