Business plan development and implementation

business plan DontDateCreeps.com

The following pages will focus on detailing certain aspects regarding the future activity of DontDateCReeps.com, an Internet dating website. DontDateCreeps.com intends to enter the Internet dating services market following an aggressive strategy that will allow it to gather as many clients as possible. In order to reach this goal, DontDateCreeps.com must provide its customers with more than the usually required services.

The Internet dating services market is in full expansion at the moment, as "current trends show that people continually use dating and social networking sites to make new friends, meet new people. Because of the extreme popularity of these sites, many webmasters are entering into the dating site arena" (Webmaster Journal, 2008).

DontDateCreeps.com is an online dating services website. Obviously, the main product traded between the website and its clients can be described as information. In other words, the website provides specific information that its clients require.

This information is provided by different suppliers. The most important suppliers are the users that register and use DontDateCreeps.com. The whole idea is for them to offer truthful information on themselves in order for other users to contact them through the website, if the case.

Other information providers for DontDateCreeps.com include public records and publicly available data bases maintained by municipal agencies and government records. Such information sources will be used because access is public. Another reason for selecting these information sources is the fact that they are usually accurate.

2. Regarding order fulfillment and logistic processes, things are not very complicated for DontDateCreeps.com. Traditional trade is significantly modified under the influence of Internet. Changes refer to both marketing channels and logistics.

The online business environment has determined certain intermediaries to emerge, called platform companies that are situated in the distribution channels between producers and buyers. The functions they fulfill consist in designing web pages, advertising, affiliating to a secure system for payments and organizing the delivery process.

Certain features of online distribution can be observed in comparison to physical distribution. Certain types of products allow for all logistics operations to be performed in a virtual environment. This is the case of DontDateCreeps.com, which deals with trading information. Once the customer has paid for the respective service through his credit card, he will immediately receive the requested information on his computer. The Internet offers the possibility of direct relationships between vendors and customers, and of personalized services for a great number of customers (Bowman, 2000).

When using DontDateCreeps.com, after paying a certain fee users can benefit from real time access to the required information. Of course, each service required by customers will be paid for separately, so that users only pay for the information they specifically require.

In order to benefit from the services of DontDateCreeps.com customers must effectuate their online payments through credit cards supported by VISA and Mastercard. The payment process in the case of DontDateCreeps.com is similar to the majority of online dating sites and e-shops.

3. A very important aspect in any business, no matter its size of activity domain, regards customer satisfaction, since customers are the target of any company's efforts. DontDateCreeps.com makes no exception, on the contrary, since the site deals with satisfying personal needs of customers through the information it provides.

The site does not commercialize physical products, and therefore, the issue of handling returns cannot be taken into consideration. Once the customer has purchased a piece of information, has paid for it, has received it, and obviously viewed it, he cannot claim a refund, in case the information provided by the site did not satisfy the customer in any way. If the site cannot provide certain information due to certain facts that was required by the customer, the site will notify the customer that his request cannot be fulfilled and therefore, there will be no payment.

This issue is related to another, dissatisfaction regarded the provided services. As mentioned above, there may be situation when DontDateCreeps.com will not be able to fulfill certain requests. This could only happen because of the lack of information in the respective case. Therefore, it is only fair that the customer has to be informed that the requested information is not available. If the site cannot offer complete information requested by the customer, the site will not charge the customer for incomplete information. The customer will be informed on this situation and will be advised to choose another offer, if the case.

The access for this site is real time. Also, the information requested by customers will be received by them immediately after making the full payment required for that specific information. Certain technical difficulties that will not allow requests to be processed instantly will rarely occur, as it is expected. Other than this, there are no other dissatisfaction issues related to other matters.

4. In the case of online dating services the legal issue is of extreme importance. Therefore, DontDateCreeps.com must pay special attention to issues regarding trust, security, and privacy. In other words, any dating services site must take into consideration the following aspects: online agreements, age verification, copyright protection, trade name protection, promotional liability, obscenity, indecency, and free speech concerns, employees, wages, and taxation, website development issues, shareholder issues.