Mobelisk Technology Sdn Bhd
Business Plan
Introduction to Plan
Mission, Key Strategies & Goals
Present Status
Proposed Offerings
Proposed Markets
Marketing & Sales Plans
Operational & R&D Plans
Management
Financial Projections
Funding Proposals
Mission, Strategies etc.
Vision
Values
Targets
Key Features
Competitors' Offerings
Profiles of Target Markets
xiv
xiv
Review of Competition
Marketing Strategies, Sales Plans & Projections
xvi
Key Marketing Strategies
Marketing/Sales Plans & Resources
xvi
Operational Plans
xvii
Locations & Facilities
xvii
Financial Projections
xviii
Key Assumptions
xviii
Implementation
xix
Contingency Plans
xix
Conclusion
xx
Basic Information
MOBELISK TECHNOLOGY SDN BHD
MOBELISK TECHNOLOGY SDN BHD
Incorporation date:10/05/2011
Address Wisma JobPoint
14a-16a, Jalan impian emas 5/5,
Taman Impian Emas, Skudai
Contact Details
City Johor Bahru
Post Code 81300
State Johor
Country Malaysia
ephone [HIDDEN]
WebSite www.mobelisk.com
4. Key Contact Personnel
TANG SIN 32
HOON
CEO MALAYSIA
07-554 8872
TANG SIN 32
HOON
CFO MALAYSIA
07-554 8872
CHUA BOON 26
YEW
CTO MALAYSIA -- 07-554 8872
Ownership Structure
TANG SIN HOON 50.000 Malaysia No 499,999
WONG KIM FAH 50.000 Malaysia No 499,999
1. Introduction to Plan
This business plan introduces Mobelisk Technology SDN BHD an Intellectual Technology (IT) Service that is developing a shared services outsourcing center to handle IT services and develop software in order for the businesses that it works with to work at their full potential.
The purpose of this plan is to help Mobelisk to raise money to move to a larger facility with better software building capabilities.
2. Summary of Plan
2.1. Mission, Key Strategies & Goals
Develop business process management system for manufacturing and retailing industries. Tailor made a software for based on their business requirement to improve their efficiency and effectiveness.
2.2. Present Status
Currently just a seed -- entrepreneurs with just a business idea/concept trying to get a new company off and running.
2.3. Proposed Offerings
Custom Retail Software for Retail businesses and develop business process management system for manufacturing and retailing industries. Develop software geared to a particular business's requirements to improve efficiency and effectiveness.
2.4. Proposed Markets
Manufacturing and retail
2.5. Marketing & Sales Plans
We are planning on advertising in business to business magazines and promotion from parent company and utilizing prospects from the parent company.
2.6. Operational & R&D Plans
R & D. Plans include mass mailings to local business aiming predominately to business's with security needs to meet the privacy requirements of their clientele.
3. Management
CEO/MD
Age
Nationality:
: TANG SIN HOON
32
MALAYSIA
Sr No. Qualification Discipline University Year
1.Education Background
PHD Management PRESTON
1 2010
MASTER OF
Management
Management KUSUMAN
NEGARA, ID-MOQ
2 2010
ADMINSTRATOR
HUMAN
RESOURCES
PRESTON
3 2008
POSTGRADUATE
DIPLOMA
4 Management IIM, UK 2008
2.Professional Certification
Sr No. Name of Certification Granted By Year Received
3. Working Experience And Relevant Field Of Expertise
Sr No. Year From Year To Company Name Designation
1 2002 2011 JOBPOINT GROUP OG
COMPANIES
EXECUTIVE
DIRECTOR
CTO/Head of Development Same as CEO/MD: No
Age
Nationality
CHUA BOON YEW
26
MALAYSIA
1.Education Background
Sr No Qualification Discipline University Year
1 BACHELOR DEGREE COMPUTER 2007
SCIENCE
TUNKE ABDUL
RAHMAN
3.Working Experience And Relevant Field of Expertise
Sr No. Year From Year To Company Name Designation
2007 2009 WEB
APPLICATION
CONSULTANT
1 LEXIO SDN BHD
2 2009 2011 SOLID CORPORATION SDN BHD IT EXECUTIVE
2011 2011 IT HEAD OF
DEPARTMENT
3 AGENSI PEKERJAAN JOBPOINT (M) SDN BHD
CFO Same as CEO/MD
Same as CTO
3.1. Financial Projections
Mobelisk Technology Sdn Bhd do have the ability to enter this potential market as the demand in IT is increasing. To enter this flourishing market, the positioning strategy to be set is quality of services and attitude rather than the price. The company believes that the quality of services is much more important than the price as the quality of services will affect the progress of a company
3.2. Funding Proposals
We have just brought in some equity investment from Jobpoint and we feel that they are compatible with our growth plan, management style, and vision.
Compatibility means:
1. A fundamental respect for giving our customers value, and for maintaining a healthy and happy workplace.
2. Respect for realistic forecasts, and conservative cash flow and financial management.
3. Cash flow as first priority, growth second, profits third.
4. Willingness to follow the company carefully and contribute valuable input to strategy and implementation decisions.
3.3. Conclusion
We believe that quality of services is much more important than pricing. We also forecast that the number of staff will increase as the company grows. We believe that good quality services will maintain/attract more customers.
4. Mission, Strategies etc.
4.1 Vision
The importance of information technology is increasing.
Information technology become a "MUST" to all industry:
Reduce expense
Increase effectiveness and efficiency
Assist company to growth
4.2 Values
Price is not the major concerning of Mobelisk Technology Sdn Bhd as the company more concern on the quality of services. The company set the range of price based on the project of customer as well as the services range that customer required.
4.3 Objectives
Mobelisk Technology Sdn Bhd do have the ability to enter this potential market as the demand in IT is increasing. To enter this flourishing market, the positioning strategy to be set is quality of services and attitude rather than the price. The company believes that the quality of services is much more important than the price as the quality of services will affect the progress of a company.
4.4 Targets
Due to the significance of internet in this competing market, IT become a must for all the company especially manufacturing and retail which assist them to reduce the mistake made by human. Many new company, they unable to hire an IT
expertise which cost them much and therefore they will choose to hire an outsourcing IT services to assist them solving all the IT problem that they faced.Hiring IT outsourcing will help customer to save cost and time at the same time. Manpower needed will be reduced and the time to complete a certain task will be minimize. This not only to save cost but it also helps to improve the effectiveness and efficiency as well. Many customer will develop different type of new product or new project to fulfill human needs and wants due to the increase of demand. IT plays an important role in this particular moments to complete the project. Many company will also request to have an IT expert to help or support them in technical problem.Product/Service Descriptions
4.5 Key Features
1. Shared services -- long-term relationship / tailor made for customer to increase effectiveness and efficiency / as a support for small or big company
2. Software development -- developing software based on the requirement of customer to fulfill their needs and wants.
3. As a subsidiaries of Jobpoint Group Of Companies, assist the company to get in the market more easily (promote by mother company)
4.6 Competitors' Offerings
1. Cordeos Technology Corp. commence from 2001 is one of our foreign competitors. Cordeos is now providing IT services such as quality IT consulting, design, procurement and support for systems in 8 countries throughout Asia. With this, Cordoes is having a strong customer based in this market.
2. Sim IT Sdn. Bhd. is an IT company which helped small and medium to large company establish their IT infrastructure and business system. Sim IT Sdn. Bhd.
commence since year 2007. The products and services provided by Sim IT Sdn
Bhd included business management system implementation, networking and server management, open source consultation and implementation, website and multimedia design and IT professional training.
3. KISL Technology is a MSC Malaysia status software services organization with significant strengths and a solid track record in Malaysia. KISL offers a unique range of Software Development, Transition and Outsourcing Services that help both end-user as well as IT organizations meet a variety of challenges.
5 Profiles of Target Markets
5.1 General Background
Due to the significance of internet in this competing market, IT become a must for all the company especially manufacturing and retail which assist them to reduce the mistake made by human. Many new company, they unable to hire an IT
expertise which cost them much and therefore they will choose to hire an outsourcing IT services to assist them solving all the IT problem that they faced.Hiring IT outsourcing will help customer to save cost and time at the same time. Manpower needed will be reduced and the time to complete a certain task will be minimize. This not only to save cost but it also helps to improve the effectiveness and efficiency as well. Many customer will develop different type of new product or new project to fulfill human needs and wants due to the increase of demand. IT plays an important role in this particular moments to complete the project. Many company will also request to have an IT expert to help or support them in technical problem.
5.2 Review of Competition
Cordeos Technology Corp. commence from 2001 is one of our foreign competitors.
Cordeos is now providing IT services such as quality IT consulting, design, procurement and support for systems in 8 countries throughout Asia. With this,
Cordoes is having a strong customer based in this market.
Sim IT Sdn. Bhd. is an IT company which helped small and medium to large company establish their IT infrastructure and business system. Sim IT Sdn. Bhd.
commence since year 2007. The products and services provided by Sim IT Sdn
Bhd included business management system implementation, networking and server management, open source consultation and implementation, website and multimedia design and IT professional training.
KISL Technology is a MSC Malaysia status software services organization with significant strengths and a solid track record in Malaysia. KISL offers a unique range of Software Development, Transition and Outsourcing Services that help both end-user as well as IT organizations meet a variety of challenges.
6 Marketing Strategies, Sales Plans & Projections
6.1 Key Marketing Strategies
A. MSC status will help the company to achieve a higher level of confirmation in this market.
B. With a strong management team, the company believes that the company will have an outstanding result.
C. The road of success is clear with the support of mother company.
6.2 Marketing/Sales Plans & Resources
1.
As a subsidiaries of Jobpoint Group Of Companies, assist the company to get in the market more easily (promote by mother company)
2.
Advertising in B2B magazine may help to increase the population of customer.
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