Marketing plan for Mochalicious coffee shop in Australia
This assignment is based on the new business of a coffee shop, which is going to be open in Australia, where people love to drink coffee, and it is the lifestyle of Australians. The name of the company is MOCHALICIOUS. Furthermore, this report will provide the background of the company and business mission. This report will analyze the marketing plan of the new business and market positioning, targeting, and segmentation is also discussed in this assignment. At the end, conclusion is also given.
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Business Plan
Marketing Plan
Business plan of Mochalicious
Business PLAN i
This assignment is based on the new business of a coffee shop, which is going to be opened in Australia, where people love to drink coffee, and it is the lifestyle of Australians. The name of the company is MOCHALICIOUS. Furthermore, this report will provide the background of the company and business mission. This report will analyze the marketing plan of the new business and market positioning, targeting, and segmentation is also discussed in this assignment. At the end, conclusion is also given.
Business description
Business mission and objective
Australian market for "MOCHALICIOUS"
Marketing plan
Product strategy
Pricing strategy
Promotion strategy
Potential audience and their needs
Market segmentation and target market
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Market positioning
Conclusion
- Commonwealth of Australia (2011) Australian food statistics 2009-10. Australian Government.
- Fourie, I. & Ball, L. (2012) Promotional strategies for information products and services – aligning with the serious and entertainment facets of information consumers’ lives. Library Hi Tech vol.30 no. (4).
- Liu, H. (2010) Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration? Journal of Marketing Researchvol.47 no. (3) p.428-443
- Rose, D. (2010) Australia a nation of coffee drinkers. The Sydney Morning Herald.
- Thackeray, R., Neiger, B., Hanson, C. & McKenzie, J. (2008) Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media. Health Promote Pract vol.9 no. (4) p.338-343.
- Tuten, T.L. & Ashley, C (2011) Promotional strategies for small businesses: Group buying deals. Journal vol.7 no. (2).
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