Business Plan; Moxie
Proposed Business Plan
Moxie"
Product & Categorical Business Overview
Demand, Target & Horizons
Necessary Action, Support & Strategic Propositions
Financials
Upkeep
Networking, Marketing & Deployment
Business Plan Summary
Product & Categorical Business Overview
The product and subject basis for which the directive of this proposal is aimed, categorically defines the characteristics of a specific 'consumer' type requirement and industry need. However, not limited to the extent of such 'consumers' or particular lone industries, the product and subject basis allows for a broad array of extended markets and potentials. Thus, rendering the shear scope of business success and possibilities as virtually limitless perspectives, which expand not only within the confines of an American market, but also well into international developments.
Moxie" has been concluded as the reference description and proposed marketing label for the product, which will adhere specifically to the sought fulfillment of needs; elaborate conveniences and efforts to decline the high risks involved in labor intensified, mineral extracting and mining operatives. Moxie, in full consideration of the name, which includes synonyms such as boldness, persistence, strength and efficiency, properly and accordingly depicts the full capacity of the very product that stands as the axis for all that precedes and follows the ambitions of this business plan. Moxie - now referring to the product as noted - is a systematic device designed entirely as a cure for the ailment of action - or lack thereof - and the restriction of ability to detect deadly gas densities that have plagued the mining industry in nearly every sect of its makeup.
Demand, Target & Horizons
Despite other technological advancements and sophisticated, well funded efforts to eliminate the high mortality rates that continue to befall miners, there has yet to be a devise made available in mass quantity and/or cost efficiency for any consumer of this consequentially stringent industry. Fatalities and utter mining disasters continue to sporadically headline news coverage throughout the U.S. And the world. It is one thing to excitedly back a product intended to dispose of diapers more economically, but it is another entirely when the product is intended to save lives. In this consideration, the demand is blatant and deserving. Given the target market and direct beneficiaries as conglomerates, corporations and governments, the product line has direct and supportive correlation to the success apparent from production to end point - target ownership.
