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Business Plan Proposal:
The Ducks Poker Room
Business Plan Proposal: The Ducks Poker Room
Executive Summary/Company Description
The Ducks Poker Room will be a new for-profit gaming club primarily hosting players of versions of the card game known as "Poker." The Ducks Poker Room will also offer alternate games, including but not limited to promotions for prize pools involving tickets to college basketball and football games. Finally, The Ducks Poker Room will host patrons who are not playing poker.
Business Plan Objectives
Provide exceptional facilities, equipment, service, staff and merchandise that create a highly positive impression on our core customers;
Consistent entertainment atmosphere and product quality;
Capitalize on excellent location opportunity;
d. Launch the venue with a highly publicized grand opening event in the spring of Year 1;
e. Maintain tight control of costs, operations, and cash flow through diligent management and automated computer control;
f. Maintain food costs below 33% of food revenue;
g. Maintain total beverage costs below 25% of beverage revenue;
h. Exceed $250,000.00 in weekly net revenue by the third year of plan implementation.
3. Product/Service Offerings
In order to achieve our objectives, The Ducks Poker Room will offer:
a. Facilities, located at:
b. An area within the facilities, dedicated to playing Poker and equipped with:
1) Seven (7) Poker tables...
Game scheduling, tentatively set as follows:
3) Live Poker cash games at any time;
4) Poker tournaments every evening;
5) Poker tournaments every Saturday and Sunday afternoon;
d. A sitting area within the facilities and equipped with:
1) One (1) X-Box;
2) Two (2) video poker machines;
e. Facility-wide equipment, such as four (4) televisions for viewing sports programs;
f. Facility-wide sale of food and beverages, including snack foods and beer;
g. Facility-wide sale of merchandise, such as T-shirts, decks of Poker cards, card toppers, and other Poker-related merchandise and accessories;
h. Experienced ownership/management/staffing by the following persons:
1)
2)
3)
4)
4. Industry Description
The U.S. Bureau of Labor Statistics classifies the Gambling Industry with NAICS #713200 and within NAICS #713000 -- Amusement, Gambling, and Recreation Industries. Gambling is a cultural phenomenon across the United States and Oregon is no exception: according to the most recent Indian Gaming Industry Report, based on figures from 2009, revenue for the nine Oregon casinos totaled $459.7 million. Five Oregon Indian Casinos reportedly offer Poker rooms: Wildhorse Resort and Casino in Pendleton; Spirit…
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