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Business Model Canvas

Combative Fighting Systems

Martial arts school that teaches Jeet Kune Do concepts / Kali / Brazilian Jiu-Jitsu

Opened July 1995

Westminster Ave, Westminster, Ca. 90630 (714) [HIDDEN]

Martial art instruction for children through adults.

Mixed Martial Arts (MMA) training, coaching. Physical fitness

Business owner/operator

More info online Google Ken Gabrielson Brazillian Jiu-Jitsu.

"Dirty Dozen," Gracie Jiu-jitsu Black Belts. Combative Fighting Systems.

Fighters trained: John "Machine" Lober

Todd Medina El Tiburon

Infrastructure

Key Activities:

Provide mixed martial arts training and coaching, including: Jeet Kune Do concepts / Kali / Brazilian Jiu-Jitsu

Provide an avenue for children and adults to develop physical fitness

Key Resources:

"Dirty Dozen," Gracie Jiu-jitsu Black Belts, and Combative Fighting Systems

Superbly trained staff: John "Machine" Lober, Todd Medina, El Tiburon (have I got this right

Facility in Westminster, California

Partner Network:

Chamber of Commerce, Westminster

Mixed Martial Arts Association (MMAFA)

International Mixed Martial Arts Association (IMMA)

Offering

Value Propositions:

Combative Fighting Systems provides optimal training experiences in order to develop optimal self-defense and fighting capabilities in the men, women, and children who trust us to prepare them for encounter, threat, or the everyday challenges of life.

Combative Fighting Systems offers opportunities for instructor from various academies and institutes to come together to improve their skills, knowledge, problem-solve, and develop a broader and more supportive professional network.

Customers

Customer Segments:

Segmented: Target markets for the company are segmented by age, interest level, and experience.

An additional target market is professional fighters who make their living by providing instruction through various academies, and providing consultant services to the government and the private sector.

Multi-Sided Platform / Market: The company markets advanced training to instructors at other academies and institutes, while simultaneously providing training to its own customers and occasionally recruiting instructors and customers to the company.

Channels:

The company will market through its own channels: online (website, e-marketing), store front, word of mouth, press releases

The company will also market through partner channels (IMMA, MMAFA) via association conferences, periodicals published by industry associations, and directly through e-marketing

Customer Relationship

Communities:

By default, the academy creates a community of people interested in mixed martial arts. The cross-age mix of customers contributes to a sense of family. Members of the academy share knowledge, teach one another, and solve problems related to safety, promotion, and sustainability.

Co-creation:

The instructor-student relationship establishes opportunities for the customers to co-create the company outcomes, which are essentially well trained, fit, and balanced individuals who can function effectively in and contribute to their communities.

Finances

Cost Structure:

The business structures class of the company is cost-driven with a focus on providing value for price but also ensuring that revenue is sufficient to sustain the company through enrollment fluctuations.