Business Portfolio Assessment - "Coach" Assessment

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It is foolish according to the attorney of Kim for Coach to threaten its customers with $2 million lawsuits and before antagonizing customers the company must do a minimal investigation and it is not known how many customers got scared and paid off Coach. Kim, had worked for the Coach in 2004, filed suit saying among other major charges that the company wanted to suppress online sale of used items to pay high prices to the company for a Coach handbag. There is a problem for all companies which grapple with counterfeiting and it is often seen on Craigslist and eBay. Along with Kim one more eBay seller, James Caffarella of Littleton, Mass was also sued when he tried to sell legitimate silver golf-ball Tiffany key chain using a stock photograph. He too received a cease-and-desist letter, but withdrew when it found his sale genuine. (the Associated Press, 2011) In analysis what can this amount to? Is Coach missing the big picture and nit picking on individuals while larger interest suffers elsewhere? Coach is not bothered about the settling fee or wrong doing but as perhaps is claimed by Kim, does it want all people to buy only the product from its store at its price and then never to sell or exchange the product thus decimating the seconds market? Or is it an overzealous act by attorney who examines every auction and sale...

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It can also signal that Coach is afraid that its market may be assailed dirt's by resellers and then by lesser brands. So while the coach is going places on one hand, it is not so sure of its market hold.

Sources Used in Documents:

References

Coach.com. (2011a) "Company Profile" Retrieved 21 February 2011 from http://www.coach.com/online/handbags/genWCM-10551-10051-en-/Coach_US/CompanyInformation/InvestorRelations/CompanyProfile

Coach.com. (2011b) "Global Business Integrity Program" Retrieved 21 February 2011 from http://www.coach.com/online/handbags/genWCM-10551-10051-en-/Coach_US/CompanyInformation/InvestorRelations/GlobalBusinessIntegrityProgram

Menkes, Suzy. (2010) "Coach Gallops Into Europe" New York Times,

Retrieved 21 February 2011 from http://www.nytimes.com/2010/11/02/fashion/02iht-fcoach.html?_r=1&ref=coachinc
Week, Retrieved 21 February 2011 from http://bx.businessweek.com/coach-inc/view?url=http%3A%2F%2Fc.moreover.com%2Fclick%2Fhere.pl%3Fr4038503545%26f%3D9791


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