Business Research Case Study Analysis Case Study

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The final solution reached by the market team was the "how" of this descriptive study. In this case, the solution was to streamline the forms and create an online database that would harvest individual information for each business. Conclusion

Business research and analytics is a vital component of any business. Modern methods allow for more efficient research by companies and provide the ideal means of obtaining descriptive information. This information can then be formulated into tables and trends determined. Through these trends, businesses set new courses and ensure proper growth and improvement.

Works Cited

Brodie, Roderick; Coviello, Nicole; Winklhofer, Heidi (2008). Contemporary Marketing Practices research program: a review of the first decade. Journal of Business and Industrial Marketing, 23(2), 84-94.

Hauser, W.J. (2007). Marketing analytics: The evolution of marketing research in the twenty-first century....

...

Journal of Research in Interactive Marketing, 1(1), 38-54. doi:10.1108/17505930710734125
Leonidou, Leonidas; Barnes, Bradley; Spyropoulou, Stavroula; Katsikeas, Constantine (2008). Assessing the contribution of leading mainstream marketing journals to the international marketing discipline. International Marketing Review, 25(5), 491-518.

Tao, Zou; Cheng, Wang; Yu, Zhu; Yu, Jin; Yan, Zhang (1999). The technology implementation of information mining on WWW. Journal of Computer Research and Development.

Teo, Thompson; Koh, Tat (2010). Lessons from multi-agency information management projects: Case of the Online Business Licensing Service (OBLS) Project, Singapore. International Journal of Information Management, 30, 85-93.

Wallsten, Scott (2000). The effects of government-industry R&D programs on private R&D: the case of the Small Business Innovation Research program. RAND Journal of Economics, 31(1), 82-100.

Sources Used in Documents:

Works Cited

Brodie, Roderick; Coviello, Nicole; Winklhofer, Heidi (2008). Contemporary Marketing Practices research program: a review of the first decade. Journal of Business and Industrial Marketing, 23(2), 84-94.

Hauser, W.J. (2007). Marketing analytics: The evolution of marketing research in the twenty-first century. Journal of Research in Interactive Marketing, 1(1), 38-54. doi:10.1108/17505930710734125

Leonidou, Leonidas; Barnes, Bradley; Spyropoulou, Stavroula; Katsikeas, Constantine (2008). Assessing the contribution of leading mainstream marketing journals to the international marketing discipline. International Marketing Review, 25(5), 491-518.

Tao, Zou; Cheng, Wang; Yu, Zhu; Yu, Jin; Yan, Zhang (1999). The technology implementation of information mining on WWW. Journal of Computer Research and Development.


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