Business
The objective of this work is to answer the questions of: (1) What is the value of competitive analysis to the small business owner?; (2) What sorts of thing should the business owner know about their competition; and (3) What analytical methods can be used to become informed of this information?
VALUE of COMPETITIVE ANALYSIS to SMALL Business OWNER
The advantages and benefits of conducting a competitive analysis by the small business owner include the number one benefit of knowing what the edge that the business has over its competition in the marketplace. This analysis allows the business owner to know the target market which is key for business success. The business owner is also to identify and analyze the competitors of the business in terms of the strengths and weaknesses of their products and services as compared to the small business product and services offerings. This type of analysis will identify the strengths and weaknesses of the business and of its competition.
II. WHAT SHOULD BE KNOWN ABOUT COMPETITION
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