The important task of monitoring the behavior of the employee and building rapport is to bring about the commitment of the employee to the organization. The organizations that consider humanitarian values and employee care have the largest loyalty. (McShane; Von Glinow, 2010) Other factor that is to be considered is the individual perceptions of the work and the individual's personal make up. Some of the considerations that are required to make an assessment of the individual in the context of the organization relate to the "individuals background, the moral intensity, ethical sensitivity, and situational influences, and the imbibed ethical perceptions of the workplace." (McShane; Von Glinow, 2010) Employees with lesser sensitivity may not be concerned about ethical importance. (McShane; Von Glinow, 2010)

The Company Communication:

The Kroger Company seems to have had consideration of all these principles in all its mergers and acquisitions and has effectively use technology to bridge the gaps in communication. Kroger has changed the communication strategies by investing in logistics-related technologies and the optimum use of the internet by conducting reverse auctions and by the use of electronic merchandising and category management functions all of which has gone to create a logistics leadership. (Garrison, 2002)

Kroger attracts new technology. Back in 1992 over $120 million was invested in a satellite communications system and many other communication features like a new front-end scanners and in-store computers. The result was the 'Efficient Consumer Response' and quick system of order and restock of its goods. Further staff communication and interaction was minimized by 1996 when the customer self-scanning of grocery purchases was implemented. Thus the self-service checkout system avoided cashier involvement and employee numbers. It has also expanded to Online shopping with the help of Peapod Delivery System Inc., which takes care of the shopping as well as delivery service. Thus the Kroger-Peapod services available via the internet are the latest level of communication. ("The Kroger Company: Article by the novelguide.com," 2010) Thus the direct communication and even interpersonal communication seem to be taken care of by using sophisticated technology and high training capabilities and seeing to it...

Kroger prohibits private communication between employees. (Activeboard, 2010a) One post states: "the managers don't do any hard work I would like to a manager grab carts for an hour on 3 pm Saturday august 1st so they know why sometimes carts can get really low" is an eye opener. (Activeboard, 2010b)
Conclusion

In conclusion though the company may have paid heed in updating its technology and preventing informal communication officially it does go on in the message bards and employees respond to the company requirements and to their problems both in the formal and informal ways.

References

Activeboard. (2010a) "Ever work a day from hell in one's department"

Retrieved 1 August 2010 from http://www.activeboard.com/forum.spark?aBID=17527&p=3&topicID=37395016Activeboard. (2010b) "Lazy managers do not work." Retrieved 1 August 2010 from http://www.activeboard.com/forum.spark?aBID=17527&p=3&topicID=37170386

Garrison, Bob (2002) "Logistics Report Publication: Refrigerated & Frozen Foods"

Refrigerated and Frozen Foods. Retrieved 1 August 2010 from http://www.allbusiness.com/management/business-support-services/358636-1.html

Knoke, David. (2001) "Changing Organizations: Business Networks in the New Political

Economy." Westview Press: Boulder, CO.

McShane, Steven; Von Glinow, Mary. (2010) "Organizational Behavior"

McGraw Hill. 5th Edition.

N.A. (2010) "The Kroger Company: Article by the novelguide.com."

Retrieved 1 August 2010 from http://www.novelguide.com/a/discover/cps_01/cps_01_00160.html

Ziegler, Norlinda; Banaszak, Karen. (2010) "The Kroger Co. Online Case

Study" Retrieved 1 August 2010 from http://oak.cats.ohiou.edu/~nz330198/esp/casestudy.htm

Ziegler, Raymond J. (1966) "Business Policies & Decision Making: Appleton Century

Crofts" Meredith Publishing Company.