Discussion question responses and key concepts

Clow, K, & Black, D Integrated Advertising, Promotion, Marketing Communication, 5th Edition (Global), Pearson Publishing (2012). ISBN 978-0-273-75328-5 Case: - Fast Food War Singapore I a paper case

Write a brief description of the organization you selected and the ethical issue it faces. Using the classical concepts of ethics and responsibility, explain why this is an ethical issue and how it could be addressed by the organization.

Public and nonprofit organizations are provided with guidelines for acceptable behavior by business ethics. Such guidelines are employed in strategy formulation and the regular business operations. Enacting an ethics program helps business organizations avoid and prevent employee misconduct coupled with tarnished company reputation. Business organizations are bound to moral responsibilities to its stake holders including customers, employees, vendors, loyal customers and the community at large. Self-interest is an independent concept for many business organizations though it still calls for adherence to the law and the moral rules, failure to could cost the organization e.g. By imposing fines, spoiling the organization's reputation, and the loss of license. There are many ethical issues that are a major concern to business organizations. This paper reviews discrimination as one of the imminent ethical issues.

Most households, as well as business ventures, rely on internet and computers in order to run their business dealings. This business organization offers at home or business technological services such maintenance, internet connectivity and online subscription services, technology consultant services for common problems associated with technology and telephone and TV cable services. Besides service provision, the business is also a retain hub where there is the sale of mobile phones and their gadgets, computers and computer gadgets. Over time, the company has been facing discrimination as a strong ethical problem along several dimensions.

Discrimination involves illicitly distinguishing of people basing on prejudice or other invidious or morally disgraceful attitude which could otherwise be done basing on individual merit (Velasquez, 2006, p. 307). Both the profit and nonprofit organizations should eliminate discrimination in the work place by the development of an Affirmative Action plan (Terry L. Cooper 2012). This type of program helps organizations comply with procedures against discrimination. It is designed to help in promotion of minorities respective to the available workforce. The Kantian Theory states that human should be treated as ends and should never be used as mere means. The concept in this is that individuals have the moral duty to treat each other as free persons and with equality (Velasquez, 2006, p. 321).

Marketing is essential to every business organization. The fact that everyone is a consumer in the market, we frequently interact with the business directly (Boatright, 2009, p. 272). Common ethical problems in marketing concerns three major concepts: fairness, freedom and well-being (Boatright, 2009, p. 274). The business' consumers should rightfully content of what they are buying and other necessary information that should be contained in the product label. Product pricing should reflect real goods' value to avoid actions driving against ethics.